Marketing Officer - Elizabeth Finn Homes

Marketing Officer- Elizabeth Finn HomesAnnual Salary: £28K 34K + benefits Permanent, Full-time - 35 hours a week Remote working with regular travel to homes Elizabeth Finn is a leading care provider providing exceptional care throughout our eight prestigious care homes. Our company values are Bring Love, Inspire More, Act with Purpose and Welcome All. Team introduction - 2 sentences max. About The Role We have a dedicated and well-trained Head Office team supporting an excellent standard of person-centred care for our residents. The Marketing Officer supports the delivery of consistent, high-quality and commercially focused marketing across Elizabeth Finn Homes. Acting as a guardian of the brand, the post holder will coordinate content, campaigns, events, PR, awards and marketing materials for our homes and central teams, while helping to manage budgets and deliver agreed sales and marketing plans.

• Protect and consistently apply Elizabeth Finn Homes brand standards across all group, home and recruitment marketing activities.
• Deliver sales and marketing plans for focus homes to support occupancy growth, enquiries and referrals.
• Create and maintain high-quality marketing materials, including brochures, flyers, adverts, presentations, social media graphics and event collateral.
• Ensure all communications are accurate, compliant, audience-appropriate and aligned with organisational values, tone of voice and quality standards.
• Develop engaging content that promotes care quality, resident experiences, lifestyle, colleague achievements and community involvement.
• Coordinate marketing campaigns with home managers and central teams, managing actions, deadlines, ownership and follow-up.
• Plan, create and schedule social media content to support sales, recruitment, brand awareness and local engagement objectives.
• Organise and promote open days, community events, networking opportunities, awareness campaigns and recruitment events.
• Produce promotional communications, including invitations, email campaigns, signage and event materials.
• Manage the group PR and awards programme, identifying opportunities and coordinating submissions throughout the year.
• Write compelling award nominations, press releases and positive news stories using evidence, case studies, testimonials and measurable outcomes.
• Coordinate the annual Elizabeth Finn Homes Care Awards and support the delivery of colleague conferences and recognition events.
• Create employer-brand and recruitment marketing materials to support attraction and retention initiatives.
• Manage marketing budgets, suppliers, purchase orders and invoices, ensuring value for money and brand consistency.
• Monitor and report on marketing activity, campaign performance, engagement, lead generation and market intelligence, while providing support to the Head of Marketing and Sales and maintaining effective relationships with internal and external stakeholders.

Qualifications And Skills

• Outstanding written and verbal communication.
• Content creation and social media marketing.
• Strong organisation and project coordination.
• Brand management and creative marketing.
• Ability to manage multiple projects and deadlines effectively.

To Apply Interested candidates are invited to apply with their CV and send a cover letter that includes the following: their suitability for the role and how they work in line with our four values of bring love, welcome all, inspire more, act with purpose. The first stage of the process will be an interview via Teams and held on the week commencing 20th July 2026**.** The final stage of the process will be held in person at Merlewood Care Home on the 28th July 2026**.** For any queries or if your would like to arrange an informal chat please email us at recruitment@elizabethfinn.co.uk.In return for the wonderful contribution our employees make we offer the following benefits:

• Enhanced pay for family leave
• Flexible hours
• 31 days holiday per year plus Bank Holidays
• Group pension plan with option to join the more generous scheme with a 9% employer contribution on a salary sacrifice basis
• Opportunity to join company healthcare and cash plan schemes
• Occupational sick pay after probation
• Wellbeing support through various initiatives including an employee assistance programme with free counselling and Mental Health First Aiders.
• Free Blue Light card - provides members with thousands of amazing retail discounts
• Long service awards
• Apprenticeships, continuous learning and development, professional development and study support opportunities

Safeguarding: In the process of recruitment, selection and appointment Elizabeth Finn Homes implement a range of procedures and actions including Police/Enhanced DBS Checks to ensure our employees, residents and everyone is safeguarded, and abuse is prevented. This is in line with our company values, which are Bring Love, Inspire More, Act with Purpose and Welcome All. Criminal record checks: As this role involves a regulated activity, successful applicants will undertake an enhanced DBS check, with barred lists check, and any offer of employment will be dependent on a satisfactory outcome. Having a criminal record will not necessarily bar a person from working for us, this will depend on the circumstances and background of any record. Equality, Diversity, Inclusion and Belonging: Elizabeth Finn strives to treat all staff equally and be a diverse and inclusive workplace, where everyone can be themselves and everyone accepts each other’s differences. Our ambition is to ensure equality and celebrate diversity, working together to create an inclusive workplace, which attracts, nurtures and retains the best people. Elizabeth Finn Homes do not currently provide sponsorship, but we welcome applications from those who have a right work in the UK.