Performance Marketing Specialist

I’m helping Together Light find a top candidate to join their team full-time for the role of Performance Marketing Specialist.

You will drive profitable growth and scale customer acquisition through data-driven campaigns.Compensation:

USD 5 - 40/hour

Location:

Remote: Poland

Mission of Together Light:

"To provide professional evaluations, ongoing email and customer support and assist with all aspects of visa petitioning, start-to-finish, to ensure a no-hassle process."

What makes you a strong candidate:

• You are proficient in Performance marketing, Paid ads, Google Tag Manager (GTM), Data analysis.
• You have the potential to develop in Immigration digital marketing.
• English - Conversational

Responsibilities and more:

Performance Marketing Specialist / Paid Ads Specialist

Work Setup: Full-time, Remote

Timezone: Must align for 4 hours with US business hours daily

The Opportunity: Drive Customer Acquisition and Maximize ROI with Data-Driven Campaigns

As a Performance Marketing Specialist, you will manage multi-channel ad campaigns (Meta, Google, TikTok, Bing, Email, and other paid ads) to build high-converting funnels. You will handle technical marketing tasks such as configuring pixels with Google Tag Manager, analyzing heatmaps, and running continuous A/B tests and creative experiments to optimize campaign performance.

Job Overview

You will be responsible for driving customer acquisition across paid media channels. Own end-to-end strategy for platforms like Google, Meta, TikTok, and Bing, including campaign creation, funnel optimization, and performance analysis. The goal is to drive profitable growth through data-driven decisions.

About Our Company

TLI operates two brands, FilipinoVisa and Christian Filipina, both leaders in their niche. With a high 7-figure annual revenue and a remote team of 250+ professionals, we are seeking a results-driven Performance Marketing Specialist to scale customer acquisition, focusing on FilipinoVisa. The company culture values urgency, continuous improvement, open communication, and initiative.

Core Responsibilities

* Strategy & Planning: Develop and execute paid media strategies across all platforms, focusing on ROI and CAC. Prepare and present monthly media buying plans and advertising budgets.

* Campaign Execution: Manage end-to-end paid campaigns, including setup, targeting, and daily monitoring. Conduct continuous A/B testing and create high-converting ad copy.

* Technical Management: Handle pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs.

* Data Analysis & Reporting: Prepare weekly performance forecasts and detailed monthly reports on key metrics (ROAS, ROI, CAC). Perform full-funnel analysis to identify and act on optimization opportunities.

Bonus Points

* Experience in fast-paced digital marketing agencies.

* Direct experience marketing to audiences in the US and the Philippines.

* Familiarity with the visa or immigration industry.