Founding Marketer, EMEA

About Clay Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Waste Management, Figma, and Ramp — go to market with unique data, signals, and AI research. In 2025, we crossed $100M in revenue and raised a $100M Series C at a $3.1B valuation, backed by world-class investors including Sequoia, CapitalG, and First Round. We also completed our first first employee tender offer and launched a community equity round, for our customers, agency partners, and club members. Some Things To Know About Us

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
• All employees can work for free with world-class coaches who specialize in creativity, management, and more.
• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page! Founding Marketer, EMEA Clay is expanding into EMEA, and we're hiring our first Marketer in the region to establish our brand and drive revenue as we scale. You'll own foundational positioning and messaging for the market, while working in lockstep with sales to build enablement materials and demand generation that actually moves deals. This is a hands-on, execution-focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. You'll translate Clay's product capabilities into narratives that resonate with EMEA enterprise buyers, test and refine messaging in real sales conversations, and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category-defining product, this is the role. What You’ll DoDefine Clay’s positioning within EMEA

• Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers
• Translate Clay’s product capabilities into clear, differentiated value propositions and use cases
• Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly
• Pressure-test messaging in real sales conversations and refine continuously

Lead sales enablement through product storytelling

• Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
• Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context)
• Help sales teams articulate why Clay, why now, and why us vs alternatives
• Ensure consistency in how Clay is positioned across the full enterprise buying committee

Use field marketing and community events to validate and reinforce the message

• Support in-person community events, executive dinners, and conferences in EMEA
• Define event themes, talk tracks, and narratives rooted in product value
• Decide who should be invited based on ICP fit and active opportunities
• Capture qualitative feedback from the field to inform positioning and enablement

Close the feedback loop with Product and Marketing

• Synthesize insights from sales calls, demos, objections, and wins/losses
• Share EMEA-specific learnings with Product Marketing and Product teams
• Influence roadmap, packaging, and messaging with real buyer evidence
• Refine Clay’s story based on what actually moves deals

What You’ll Bring

• Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts.
• Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
• Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
• Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
• Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
• Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
• Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process.
• Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.