Product Marketing Manager (Remote)

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for VESTIS. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice. DescriptionOverview We are seeking a strategic and execution-oriented Product Marketing Manager to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight, product strategy, and go-to-market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment. The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go-to-market strategies. Key Focus AreasMarketing Strategy & Product Focus

• Champion the voice of the customer , ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.
• Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments.
• Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth.

Core ResponsibilitiesCustomer & Market Intelligence

• Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
• Develop and maintain customer personas , mapping buying motivations, decision drivers, and unmet needs.
• Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization.

Go-To-Market Strategy & Execution

• Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives.
• Own end-to-end launch planning , including messaging, targeting, enablement, and performance tracking.
• Drive consistency and scalability across launches in key verticals.

Sales Enablement & Frontline Empowerment

• Develop and deliver sales enablement tools , training modules, and segment-specific resources that improve sales effectiveness.
• Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration.
• Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

Qualifications

• 3+ years of Product Marketing experience in B2B , preferably within enterprise or industrial/service-based organizations.
• Proven success launching and scaling products in complex portfolios.
• Strong analytical skills with experience translating data into actionable insights.
• Deep collaboration skills across Sales, Operations, Procurement and Leadership.
• Exceptional communication and storytelling abilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor. If you have questions about this posting, please contact support@lensa.com