Paid Social Specialist, EMEA & LATAM

Paid Social Specialist, EMEA & LATAMTeam: Social & Influencer Centre of Excellence

Location: Remote

Who We Are

Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.

We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.

The Team

Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

The Role

This role will be a key member of a global social marketing team, supporting the launch of a new paid social boosting program designed to grow brand awareness and engagement across multiple regions. This is a high-visibility, global pilot within the marketing organisation and requires specialist-level expertise that blends analytical rigor, critical thinking, and a strong understanding of social editorial and creative best practices.

We are looking for a hybrid strategist who operates at the intersection of creative storytelling and paid media performance, championing this workstream across EMEA and LATAM. This person will act as the bridge between data and culture, ensuring paid social investment resonates locally while delivering measurable business impact.

Key Responsibilities1. Regional Strategy & Localisation

• Adapt a global paid social playbook to meet local market realities, cultural nuances, and performance goals.
• Manage two operating models simultaneously:
• Integrated paid + organic boosting in established markets
• Paid-only (“dark social”) pilots in emerging markets
• Own campaign flighting strategies, aligning activity with local cultural moments while balancing global constraints.

2. Creative Optimisation & Feedback Loop

• Act as the critical link between performance data and creative teams, translating insights into actionable recommendations.
• Partner with local teams to identify and select organic content suitable for paid amplification.
• Ensure creative assets are culturally relevant, platform-native, and optimised for regional audiences.
• Drive creative diversification by ensuring a high volume of varied assets to support algorithmic optimisation beyond standard ad formats.

3. Measurement, Analysis & Learning

• Define and structure test-and-learn frameworks to answer key business and brand questions.
• Conduct deep performance analysis beyond surface-level metrics, including brand lift and audience engagement studies.
• Track changes in brand perception and the growth of engaged, addressable audiences.
• Develop clear, compelling performance narratives for senior stakeholders to demonstrate ROI and inform future roadmap decisions.

4. Operational Leadership

• Oversee end-to-end project workflows across paid media teams, global, regional, and local marketing stakeholders, and external partners.
• Ensure assets are approved, delivered, and activated on time and in line with campaign objectives.
• Manage agency relationships and oversee efficient production of high-volume creative assets.

Qualifications

• Hybrid experience: 7+ years in social strategy, paid media, or digital marketing, with fluency in both creative storytelling and paid media performance metrics (e.g. CPMs, reach & frequency, brand lift).
• Regional or global expertise: Proven experience adapting global strategies to local markets with strong cultural sensitivity.
• Analytical strength: Ability to interpret brand studies and performance data to make evidence-based recommendations.
• Platform expertise: Deep understanding of major social platforms and their advertising products, formats, and algorithm signals (e.g. short-form video platforms).
• Change leadership: Comfortable navigating ambiguity, influencing stakeholders, and driving adoption of new strategic approaches.