Creative Strategist (Freelance)

We're looking for a brilliant mind with a warm soul that can help us on our journey. About Us We're Camping, a small-but-mighty brand storytelling & video agency based in Barcelona, helping B2B tech companies transform from 'boring' to heartfelt through brand & video storytelling. As we continue to grow, we're looking for a freelancer, part-time or full-time Account Manager to help us continue scaling while a team member is going on a maternity leave. Have we mentioned we're trialing a 4-day workweek? The role We're seeking a Freelance Creative Strategist to join our team on an ongoing, project-by-project basis. Your core responsibility will be to lead and execute strategy development for our campaigns and projects, particularly those involving video storytelling for B2B tech clients. While our immediate need is for freelance collaboration, there's potential for this role to evolve as our needs grow. Core Responsibilities

• Strategy Development: Lead the research, analysis, and development of innovative creative strategies for various campaigns and video projects.
• Briefing & Conceptualization: Translate client objectives and insights into clear, actionable creative briefs that inspire our production teams.
• Market & Audience Insights: Conduct in-depth research on industry trends, target audiences, and competitor landscapes to inform strategic recommendations.
• Collaboration: Work closely with our internal teams (Creative Director, Video Producers, etc.) to ensure strategic alignment and seamless execution.
• Presentation: Articulate and present strategic concepts to internal teams and, when needed, directly to clients.
• Performance Analysis (Optional): Contribute to analyzing campaign performance data to refine future strategies.

What We're Looking ForRequired Experience & Skills

• Proven experience as a Creative Strategist, preferably within an agency setting or working with B2B tech clients.
• Demonstrated ability to develop comprehensive strategies for diverse campaigns and content formats (e.g., brand awareness, lead generation, product launches).
• Strong analytical skills with the ability to translate data and insights into compelling narratives and actionable strategies.
• Exceptional communication and presentation skills, capable of articulating complex ideas clearly and persuasively.
• Proficiency in English, both written and spoken, is mandatory. Please refrain from applying if you do not possess an excellent English level, as it is a core requirement and we will be testing for it.

The Perfect Fit Will Also Have

• Specific experience with B2B SaaS scaleups.
• A deep understanding of video content strategy and its role in the marketing funnel.
• Familiarity with digital marketing platforms and campaign measurement.
• Interest in leveraging AI for strategic research and insights.

Your mindset

• You're a strategic thinker who loves dissecting challenges and unearthing compelling insights.
• You're proactive, self-motivated, and comfortable working independently in a freelance capacity.
• You're passionate about the intersection of brand storytelling, video, and business objectives.
• You thrive on turning complex information into simple, powerful strategic frameworks.

Location This is a remote freelance position, but we prefer collaborators who are in a similar time zone or willing to adapt for effective collaboration. Proximity to Barcelona is a plus for occasional in-person meetings, but not required. Working model

• This is a freelance collaboration, with engagement on a project-by-project basis.
• We'll work closely to define project scopes, deadlines, and deliverables.
• Flexible working hours are a given, as we trust you to manage your schedule effectively.

Diversity & Inclusion At Camping we believe that diverse teams drive creativity, innovation, and success. We are committed to building an inclusive culture where all individuals, regardless of race, ethnicity, gender, sexual orientation, ability, age, religion, or background, feel valued, heard, and empowered to thrive. We celebrate diverse perspectives and actively work to ensure equal opportunity for all applicants and team members. What We Offer

• Immediate incorporation
• Equivalent to 36k-44k€ gross yearly salary (depending on experience)
• The opportunity to work with a dynamic and growing agency.
• Engage with innovative B2B tech companies on impactful projects.
• Flexible freelance arrangements.
• Competitive project-based compensation (to be discussed based on scope).