Paid Acquisition Lead

We're bitesoft. We're rebuilding orthodontic care from the ground up.

Specialist-led. Tech-enabled. Designed to fit into real life without the runaround. We've built a system that combines real orthodontist oversight with smart monitoring and fewer appointments so people can straighten their teeth without turning it into a second job.

Now we're building something bigger and we need someone who can scale what we're creating.

We're looking for a performance marketer who knows how to take a credible system and turn it into predictable growth. Someone who understands funnels, CAC, LTV, and creative testing—but also gets that trust and clarity drive conversion more than hype ever will.

This isn't about flashy campaigns or before-and-after theatrics. It's about building a sustainable growth engine for a brand that's rewriting the rules in a category that badly needs it.

The role

You'll own paid acquisition end-to-end. This means building, testing, and scaling the channels that drive qualified patient leads.

You'll collaborate with our marketing and creative team on messaging and assets, but paid acquisition is yours to own completely. Full autonomy. Direct founder access. Fast decisions.

What you'll own

Paid channel strategy and execution

Meta/Facebook & Instagram:

• Build and scale paid social campaigns
• Test creative (video, static, UGC, carousel)
• Optimise audiences, targeting, and bidding
• Daily optimisation and budget allocation

Google Ads:

• Search campaigns (high-intent keywords)
• Display and remarketing
• YouTube advertising
• Performance Max campaigns

TikTok Ads:

• Test and scale TikTok paid advertising
• Adapt organic content for ads
• Build creative testing framework

Emerging Channels:

• Evaluate new platforms (Pinterest, Reddit, Snapchat, programmatic)
• Test fast, scale what works, kill what doesn't
• Build playbooks for successful channels

_Creative and optimisation_Creative Strategy:

• Brief creative and marketing team based on performance data
• Test messaging variations across channels
• Leverage organic content for paid campaigns
• Identify what's working and iterate fast

Landing Page Optimisation:

• Run A/B tests on landing pages
• Optimise forms, messaging, CTAs
• Ensure message match between ads and pages

_Data tracking and reporting_Conversion Tracking:

• Set up and maintain tracking across all platforms
• Knowledgable with server-side tracking where needed (CAPI, enhanced conversions)
• Build attribution models
• Troubleshoot tracking issues

Analytics & Reporting:

• Build dashboards tracking full funnel (ad spend → leads → bookings → patients)
• Report on CAC, ROAS, LTV, conversion rates by channel
• Frequent performance updates to founders with insights
• Data-backed budget allocation decisions

Strategic growth work

• Decide which channels to invest in based on performance
• Build testing frameworks for new channels and creative
• Document what works in playbooks
• Help shape go-to-market as we expand into new markets
• Ensure marketing reflects the integrity of our system

What success looks like

You're winning when:

• CAC decreasing consistently across channels
• 3-5 channels working profitably
• Budget scaling based on data, not gut feel
• New channels tested systematically
• Patient lead flow predictable and growing
• You know exactly what works, why it works, and how to scale it

What we're afterExperience & Skills:

• 3-5+ years in performance marketing (health, wellness, or considered-purchase categories ideal)
• Deep fluency in Meta Ads, Google Ads and TikTok
• Experience with other platforms (Pinterest, Reddit, Spotify)
• Proven track record reducing CAC and improving ROAS

Data & Analytics:

• Strong understanding of conversion tracking, attribution, analytics
• Experience with GA4, Google Tag Manager, pixel implementation
• Can troubleshoot tracking independently
• Understand server-side tracking and other data tools/ platforms for growth

Strategic Thinking:

• Healthy skepticism of vanity metrics you care about CAC, LTV, payback periods, unit economics
• Test channels quickly, decide to scale or kill based on data
• Build frameworks and playbooks, not just run campaigns
• Understand healthcare marketing requires nuance, not just scale

Working Style:

• Self-directed don't need hand-holding
• Comfortable in fast-moving, lean team
• Collaborative with creative and content teams
• Bias toward action and testing
• Care about growing something that matters

Bonus:

• Multi-touch customer journey experience
• Multi-market campaigns
• Healthcare or dental marketing

What you'll getGround Floor of Something exciting: You're joining at the inflection point right as we're building the next evolution of what we've started. This isn't "optimise existing campaigns." This is "build the engine that proves a new model works." You'll shape how we acquire patients from day one.

Work That Actually Matters: Help thousands of people access orthodontic care that actually fits their lives. No gimmicks, no shortcuts just a system that works, built by people who care. Your campaigns will drive real impact, not just vanity metrics.

A Team on a Mission: Work alongside founders and a hungry team who are building something they believe in. We're not here to incrementally improve a broken system, we're here to rebuild it. Everyone owns their domain. Everyone moves fast. Everyone cares.

Freedom to Build:

• Direct access to founders
• 4-day work weeks (because rest makes better work)
• Full autonomy on your channels test what you want, kill what doesn't work, scale what does
• Fully remote with the flexibility to work from our office when you need focused collaboration or just want to be around the team

Compensation That Reflects Impact:

• $100-130K AUD base
• Performance incentives tied to real outcomes

The Satisfaction: Build something people trust in an industry that badly needs it. Know that your work helps people feel more confident. Be part of a team rewriting the rules, not just playing by them.

How to applyEmail: luke@bitesoftco.com

Send:

1. Your CV or LinkedIn
2. A short note (not a cover letter) on the best campaign you've ever run and why it worked

We're moving quickly. Apply soon.