Lifecycle Marketing Manager (CRM, Retention & Strategy)

ATOLEA Jewelry is one of the fastest-growing women’s eCommerce jewelry brands globally, with 800,000+ customers across 118 countries. Our mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers' everyday lives!

We’ve grown rapidly through strong product-market fit, operational discipline, and community trust, and we’re now hiring a Lifecycle Marketing Manager to deepen retention and scale sustainably into our next chapter.

We're looking for a Lifecycle Marketing Manager to take full ownership of our customer journey and CRM programs across all lifecycle stages and messaging channels. This is a high-impact, high-ownership role where you’ll be responsible for strategy + execution across flows, campaigns, and retention-driving experiences.

You'll architect and optimize the full customer lifecycle—from lead capture to loyalty and winback—crafting campaigns and automations that drive repeat purchases, increase LTV, and deepen our emotional brand connection.

This is not a passive Klaviyo operator or campaign scheduler role. We’re looking for a strategic doer—someone who can think like a retention strategist and execute like a high-performance CRM marketer.

Key ResponsibilitiesLifecycle Strategy & Ownership

• Own and optimize the full 11-stage lifecycle engine, from Welcome to Winback
• Translate strategic lifecycle goals into channel-specific execution
• Map journey progressions, trigger logic, and stage-based messaging needs

Campaign Planning & Execution

• Build and manage the quarterly CRM campaign calendar across email, SMS, push, and WhatsApp
• Write on-brand, high-converting copy
• Coordinate with design to ensure visuals are optimized and on-brand
• Schedule, QA, and send all campaigns in Klaviyo and other CRM tools
• Continuously test and optimize timing, segmentation, messaging, and format

Flow & Automation Management

• Strategize, build, and optimize all lifecycle flows (e.g., Welcome, Post-Purchase, VIP, Winback)
• Implement journey logic and dynamic content based on behavior and segment
• Run rigorous A/B testing within flows to improve conversion, retention, and engagement

Personalization & Segmentation

• Use customer data and behavioral signals to create dynamic segments and personalized offers
• Leverage custom properties and tagging to refine journey logic

Performance Analysis

• Monitor, report, and optimize for key CRM metrics: LTV, AOV, repurchase rate, churn, RPR
• Translate performance insights into action across flows and campaigns
• Work with future CDP, ETL, or BI tools to deepen analysis

Testing & Innovation

• Run ongoing experiments across subject lines, send times, copy, visuals, and segments
• Stay ahead of CRM and retention best practices in the DTC space

Key Qualifications & Success Traits

• 3–6 years of experience in DTC eCommerce lifecycle or retention marketing
• Deep hands-on experience with Klaviyo—including flows, logic, segmentation, and analytics
• Strong understanding of lifecycle strategy (beyond just email flows)
• Proven experience owning both campaigns and automations end-to-end
• Excellent copywriting skills and understanding of conversion psychology
• Data-driven mindset—you make decisions based on insight, not instinct
• Clear communication, strong ownership, and proactive problem-solving
• Comfortable juggling multiple channels and deadlines

Bonus if You Have

• Experience with Shopify, Charles (WhatsApp), PushOwl (web push), Smile.io, and PostPilot
• Familiarity with CDPs, data warehouses, or lifecycle analytics tools
• Experience in a high-volume DTC brand with 500K+ customers and complex multi-stage journeys
• Portfolio of past flows, campaigns, or lifecycle programs

Why Join ATOLEA?

• Own and scale the heartbeat of our customer experience — this is not a support role; it’s a strategic pillar of our growth engine
• Shape a world-class lifecycle system that 800,000+ customers interact with across email, SMS, push, WhatsApp, and beyond
• Grow inside a fast-scaling, globally loved brand that values smart thinking, deep ownership, and creative excellence
• Build the foundation for best-in-class retention marketing — what you create will define the way we scale sustainably for years to come

How to Apply

If you're passionate about architecting high-performance lifecycle journeys and driving CRM strategy across email, SMS, push, and WhatsApp, we’d love to hear from you!

To apply, please include the following materials as hyperlinks within your resume (or submit them as a bundled PDF):

• A short cover letter explaining why you’re excited about this role
• A brief portfolio or summary of past lifecycle work (e.g., flows, campaign examples, performance results, or strategy frameworks)

(Applications that do not include these materials may not be considered.)

Help shape the future of premium, affordable, and 100% waterproof jewelry — and redefine what best-in-class retention marketing looks like at scale.