Head of Brand Marketing

Position Overview

We are a new consumer brand currently operating in stealth. We are building a modern, science-forward brand that combines clinical credibility, elevated design, and emotionally resonant storytelling for today’s consumer.

We are looking for a Head of Brand Marketing to define how the brand shows up in the world - visually, verbally, socially, culturally, and commercially. This person will be responsible for building the brand world, shaping the consumer experience, and driving the strategies that create awareness, engagement, trust, and long-term loyalty.

This is a highly creative and cross-functional leadership role for someone who can move between brand strategy and execution. You should have strong taste, a deep understanding of culture and consumer behavior, and the ability to turn a brand idea into a living, breathing ecosystem across social, influencer, retail, affiliate, community, content, and consumer engagement channels.

This role will report directly to the CEO.

Key ResponsibilitiesBrand Strategy & Brand World

• Build, refine, and protect the brand world across every consumer touchpoint.
• Own the brand’s voice, tone, visual direction, storytelling pillars, and cultural positioning.
• Translate the brand strategy into campaigns, content, partnerships, retail moments, social activations, and consumer experiences.
• Ensure the brand feels cohesive, elevated, modern, and differentiated across all channels.
• Partner closely with creative, product, growth, retail, and executive teams to ensure brand consistency and emotional resonance.
• Develop the brand marketing roadmap from stealth through launch and beyond.

Creative Brand Marketing

• Lead creative campaign strategy for major brand moments, product launches, retail launches, partnerships, and cultural activations.
• Concept and execute brand campaigns that feel distinctive, ownable, and culturally relevant.
• Work with internal and external creative partners to develop high-performing assets across paid, organic, retail, influencer, and experiential channels.
• Bring a strong editorial eye to content, copy, design, photography, video, packaging touchpoints, and consumer storytelling.
• Identify creative opportunities that can make the brand feel omnipresent.

Social Media & Content

• Own the organic social strategy across current and emerging platforms.
• Define the content pillars, cadence, formats, and voice that bring the brand to life.
• Build a social presence that feels native, engaging, educational, entertaining, and highly shareable.
• Partner with creators, editors, and internal teams to develop always-on content and launch-specific campaigns.
• Track social performance and use insights to continuously improve engagement, reach, and community growth.

Influencer, Creator & Community Strategy

• Build and lead the influencer and creator strategy, from seeding to paid partnerships to long-term ambassador relationships.
• Identify creators who align with the brand’s aesthetic, values, and consumer audience.
• Develop creator briefs that drive strong storytelling while still feeling authentic and native to each creator.
• Build programs that turn creators, experts, and consumers into genuine brand advocates.
• Own consumer engagement strategies that create community, loyalty, feedback loops, and word-of-mouth growth.

Retail Marketing

• Lead brand strategy for retail marketing, including how the brand shows up on shelf, in-store, online, and through retailer-specific campaigns.
• Partner with retail, sales, and creative teams to develop compelling launch plans, merchandising concepts, sampling strategies, education tools, and retailer activations.
• Ensure every retail touchpoint communicates the brand clearly and drives trial.
• Develop campaigns that connect retail, social, influencer, and digital storytelling into one cohesive consumer journey.

Affiliate & Performance-Adjacent Brand Channels

• Own the affiliate and brand partnership strategy, ensuring all programs feel aligned with the brand and support consumer acquisition.
• Build affiliate programs that balance conversion with brand integrity.
• Partner with growth and e-commerce teams to connect brand storytelling with measurable business outcomes.
• Identify new partnership opportunities that can expand awareness, credibility, and cultural relevance.

Cross-Functional Leadership

• Serve as the internal owner of how the brand interacts with the world.
• Lead external agencies, freelancers, creators, and creative partners as needed.
• Collaborate closely with product development, creative, growth, retail, operations, and executive leadership.
• Bring structure, taste, and strategic clarity to a fast-moving early-stage environment.
• Build the brand marketing function over time, including future team structure, processes, and hiring needs.

Qualifications

• 8+ years of experience in brand marketing, creative marketing, social, influencer, community, or consumer engagement roles.
• Experience building or scaling a consumer brand, ideally in beauty, wellness, personal care, lifestyle, fashion, health, or another culturally driven category.
• Strong creative taste and the ability to define a distinctive brand world.
• Proven experience leading brand campaigns, social strategy, influencer marketing, retail marketing, and consumer engagement initiatives.
• Deep understanding of culture, consumer behavior, creators, social platforms, and what makes brands feel relevant today.
• Ability to move fluidly between high-level brand strategy and hands-on execution.
• Strong writing, storytelling, briefing, and creative direction skills.
• Experience managing agencies, creators, freelancers, or cross-functional creative partners.
• Comfortable working in a fast-paced, early-stage, founder-led environment.
• Highly collaborative, organized, proactive, and able to create clarity in ambiguity.
• Strong business instincts with an understanding of how brand drives awareness, trial, conversion, loyalty, and long-term enterprise value.

Why Join Us

This is an opportunity to help build a brand from the ground up.

You will have the rare chance to define the brand’s identity, voice, community, strategy, and cultural presence from the earliest stage. This is a builder role for someone who wants to shape a modern consumer brand with strong creative ambition, scientific credibility, and significant growth potential.

You will work directly with the CEO and have meaningful ownership over how the brand shows up across every consumer-facing channel. For the right person, this is an opportunity to create the kind of brand people remember, trust, talk about, and want to be part of.