Content Marketing Lead

Greetings:

Hi, this is Mounika with Flexton, I have an amazing opportunity with one of our best clients in the Bay Area! Please have a look at JD below and drop your resume to mounikar@flextoninc.com or (408) 333-9240 if interested in applying!!

*****Only W2*****

Role: Content Marketing Lead

Location: Remote, USA

Key Responsibilities

1. Strategic Content Creation & H1 Deliverables In your first six months, you will architect and execute three foundational pillars for our small business community:

● The LinkedIn Small Business Playbook: Author the definitive, comprehensive "How to grow your business on LinkedIn" playbook, translating product features into actionable growth strategies for time-strapped entrepreneurs.

● Customer Success Case Studies: Identify, interview, and write compelling, data-driven success stories highlighting SMBs utilizing LinkedIn’s full suite of tools to scale.

● Thought Leadership & Research Reports: Partner with our Insights and Comms teams to turn data into high-value trend reports and editorial content that establishes LinkedIn as a trusted voice for SMBs.

2. Multi-Product Storytelling

● Synthesize LinkedIn's diverse offerings (Premium, LinkedIn Marketing Solutions, LinkedIn Talent Solutions, and LinkedIn Sales Solutions) into a single, unified, customer-centric narrative.

● Develop content that serves the entire marketing funnel—from top-of-funnel brand awareness to down-funnel product adoption and retention.

3. Cross-Functional Collaboration & Localization

● Partner closely with Product Marketing, Brand, Insights, Web, and Communications teams to ensure content consistency and strategic alignment.

● Work with regional and global marketing teams to ensure content frameworks are scalable and adaptable for priority international markets. Qualifications Brand Minimum

Basic Qualifications:

● Experience: 7+ years of experience in content marketing, editorial strategy, or brand copywriting, ideally with a focus on B2B or small-and-medium businesses (SMB).

● Portfolio: A proven track record of producing high-quality business guides, long-form playbooks, and data-driven thought leadership reports.

Preferred Qualifications:

● SMB Audience Expertise: Deep, empathetic understanding of the small business ecosystem, their operational pain points, and how they consume information.

● Thrives in Ambiguity: Experience working as an early hire on a team or launching a new sub-brand within a matrixed, global organization.

● Cross-Functional Diplomat: Exceptional relationship-building skills with a proven ability to influence and collaborate across product, insights, and creative teams.

● Analytical Mindset: Data-informed approach to content; ability to look at engagement metrics, brand health dashboards, and user insights to optimize content performance.

● Editorial Judgment: Strong creative taste, sharp editing skills, and the ability to maintain a consistent brand voice across diverse content formats.

Thanks

Mounika Ravi

Sr. Technical Recruiter

Cell | (408) 333-9240

Email: mounikar@flextoninc.com