trendtours Touristik GmbH is a leading travel company based in Eschborn, Germany, with over 20 years of experience in providing exceptional travel experiences. As a reputable and innovative tour operator, we specialize in offering a broad portfolio of travel options including bus tours, flights, exclusive long-distance journeys, and customized vacation packages. Our commitment to quality, customer satisfaction, and continuous growth has established us as a trusted name in the German travel industry. With a team of more than 180 dedicated employees, we serve over 400,000 satisfied guests annually, delivering memorable travel moments and exceptional service. Our centrally located headquarters near Frankfurt provides us with strategic advantages to serve our clients efficiently and expand our market reach.
About The Role
We are seeking a highly motivated and analytical Marketing-Analyst (m/w/d) to join our dynamic team at our Eschborn headquarters. In this role, you will be instrumental in shaping our marketing strategy through data-driven insights and comprehensive analyses. Your primary responsibility will be to interpret complex marketing data from various sources, generate actionable reports, and develop dashboards that support strategic decision-making. This position offers an exciting opportunity to work in a fast-paced environment where your analyses directly impact the effectiveness of our marketing initiatives. You will collaborate closely with marketing, sales, and IT teams to identify opportunities for optimization and efficiency improvements. The ideal candidate will possess a strong analytical mindset, proficiency with analysis tools, and a passion for leveraging data to drive business success.
Qualifications
The ideal candidate will have a successful academic background with a degree or vocational training in Marketing, Business Administration, Statistics, or a related field. Proven experience in handling analysis tools and software such as Google Analytics, Power BI, Excel, and SQL is essential. Knowledge of statistical models and techniques, including regression analysis, will be highly advantageous. Candidates should demonstrate a high affinity for numbers, with experience managing large datasets (Big Data) and data warehousing. Strong communication skills, team-oriented mindset, and an analytical approach to problem-solving are critical. Additionally, a structured, independent, and solution-focused working style will ensure success in this role.
Responsibilities
As a Marketing-Analyst, your core responsibilities will include:
- Designing, developing, and delivering data-driven analyses, reports, and dashboards to support marketing initiatives.
- Analyzing marketing data from various sources such as CRM systems, social media platforms, and web tracking tools to evaluate campaign performance and customer engagement.
- Supporting strategic decision-making by providing insights into target audiences, market trends, campaign efficiency, and competitor activities.
- Monitoring and assessing the performance of marketing campaigns to identify areas of improvement.
- Collaborating with cross-functional teams to develop and implement optimization strategies aimed at increasing marketing effectiveness.
- Identifying trends, patterns, and opportunities in data to inform future marketing strategies and initiatives.
Joining trendtours offers a range of attractive benefits, including employment with a prominent touristic company with promising growth prospects. We foster a medium-sized, collaborative corporate culture that encourages professional development and innovation. Employees enjoy diverse development opportunities, a hands-on mentality, and the freedom to influence company strategies. Our benefits package includes attractive employee travel discounts, options for subsidies such as Germany tickets, fitness studio memberships, childcare support, and Benefitcards. Additionally, we provide free parking facilities, flexible working hours, and the possibility of remote work up to two days per week. Our modern workplace environment is designed to support productivity and employee well-being.
Equal Opportunity
trendtours is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all applicants and employees regardless of gender, age, ethnicity, religion, disability, or sexual orientation. We believe that a diverse team enhances creativity, innovation, and overall company success. We welcome applications from individuals of all backgrounds and experiences who are eager to contribute to our continued growth and excellence in the travel industry.
