Social Media Lead

Location: Remote / US

Full time or part-time

51 is a leading research & market intelligence company with over 100k+ b2b readers focused on digital assets. We also create pioneering thought leadership that helps digital asset and technology companies lead the conversation, earn trust and win business.

www.fiftyone.xyz

Role Overview

We’re looking for a social media lead that will take ownership in building up and scale our social media presence end-to-end. You have a talent for storytelling and are able to create highly engaging digital asset content for LinkedIn, X, and Youtube shorts that resonates with our audience and leads to conversions. 

Responsibilities:

• Own the development and execution of 51’s social marketing strategy, setting clear KPIs for success
• Accelerate growth in our social followings and engagement rates of 51 Insights & Founder’s personal Linkedin, X, and Youtube channels
• Develop high quality social media content end-to-end, from ideation, writing/scripting, and developing all necessary visuals and graphics
• Design social campaigns that amplify our our content
• Start connecting and plugging 51 into different communities across X and LinkedIn

Qualifications:

• 3+ years of proven, measurable track record in scaling LinkedIn, X, Youtube accounts, with a combination of in-house and agency experience strongly preferred
• Strong analytical skills and the ability to leverage data to construct compelling narratives
• Ability to design social media content & videos end-to-end with Riverside
• Excellent communication and storytelling skills
• Ability to work independently with short timelines and manage multiple projects simultaneously.
• Highly independent, proactive, outcome-oriented self-starter that is highly adaptable and hungry to build and grow

Nice to haves:

• Experience in Brand Marketing/Advertising or Comms
• Big followings on Linkedin and/or X

Why Join Us

• You’ll help shape one of the most influential B2B media + research brands in digital assets
• Direct access to founders, execs, and tech leaders shaping the next decade.
• Huge opportunity to build your own brand inside a fast-growing, highleverage platform.
• Remote-first, async-friendly, and designed for people who like to move fast and think big.