Is the Fashion Industry Shying Away from DEI? Unpacking a New Approach
The Business Of Fashion5 months ago
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Is the Fashion Industry Shying Away from DEI? Unpacking a New Approach

Industry Insights
dei
fashion
inclusion
industryinsights
retail
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Summary:

  • Brands and retailers are re-evaluating their approach to DEI initiatives post-Trump era.

  • Saint Laurent has doubled its sales and is projected to exceed $3 billion in revenue.

  • The focus is shifting from terminology to genuine inclusion in the fashion industry.

Navigating a New Landscape in Fashion

In the wake of the Trump era, brands, retailers, and their employees in the fashion industry are re-evaluating their approach to diversity, equity, and inclusion (DEI) initiatives. Interestingly, this shift often leads to a deliberate avoidance of the term 'DEI' itself.

Target's DEI Rollback In January, Target quickly became the face of corporate America’s post-Trump-inauguration DEI rollback. (Shutterstock)

Under the leadership of CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has seen remarkable growth, more than doubling its sales within five years and is projected to exceed $3 billion in revenue by 2022.

The Shift in Perspective

This evolving narrative highlights a strategic pivot within the industry, where the focus is not just on terminology but on the substance of inclusion and the impact it has on brand identity and consumer engagement. As the fashion world adapts to societal changes, the conversation around diversity is becoming more nuanced, with a growing emphasis on authenticity and measurable outcomes rather than just fulfilling a checklist.

Key Takeaways

  • The fashion industry is reconsidering its approach to DEI initiatives in light of recent socio-political changes.
  • Brands like Saint Laurent are achieving significant growth while navigating these complexities.
  • The focus is shifting from terminology to genuine inclusion and its effects on brand perception.

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