Influential CEO and CCO Ryan and Chris Detert are no strangers to the Cannes Lions festival. From sharing an Airbnb in 2016 to hosting their biggest event yet, Influential Beach, their journey mirrors the explosive growth of the creator economy. This year, from June 16-20, Influential is set to take over La Mandala’s beachfront property, bringing together clients, creators, and celebrities for a celebration like no other.
Why This Year Is Different
- First Cannes Lions since acquisition by Publicis Groupe, with a partnership that’s set to elevate the event to new heights.
- Star-studded lineup including performances by Jason Derulo and Busta Rhymes, and a DJ set by Anderson .Paak.
- Health and wellness programming by Barry’s, CMO talks, and a VIP speakeasy curated by h.Wood Group’s Delilah.
The Evolution of Influential Beach From a modest yacht in 2022 to a full-blown beachfront activation, Influential has learned the importance of tangible entertainment and strategic partnerships. Last year’s performance by Ludacris set the stage, and this year’s lineup is poised to outdo all expectations.
A Night for a Cause The final party isn’t just about celebration; it’s about giving back. Supported by Big Brothers Big Sisters of America, the event will spotlight the Changemakers Challenge, aiming to raise $5 million for the organization. With Ryan Detert on the board, the cause is close to the heart of Influential’s leadership.
What to Expect
- Hundreds of creators in attendance daily.
- More than 50 CMOs expected, doubling last year’s RSVP list.
- Three Grammy-nominated performers and three major partners, marking a significant upgrade from previous years.
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