Esther Buschau Takes the Helm: Inside Cafaro's New CMO Appointment and What It Means for Marketing Strategy

Cafaro Company Appoints New Chief Marketing Officer

In a strategic move to bolster its marketing leadership, the Cafaro Company has announced the appointment of Esther Buschau as its new Chief Marketing Officer (CMO). This decision, effective immediately, marks a significant step in the company's efforts to enhance its marketing initiatives and drive long-term growth.

Key Responsibilities of the New CMO

As CMO, Buschau will be at the forefront of Cafaro's strategic marketing initiatives, overseeing the firm's marketing function and supporting business objectives across all markets. Her role is designed to align marketing efforts with the company's broader goals, ensuring a cohesive and impactful approach.

Leadership and Vision

William A. Cafaro, Co-President of Cafaro, expressed confidence in Buschau's appointment, stating, "Esther brings a thorough understanding of our corporate culture and family values...Her leadership will help us unlock our full potential and accelerate our long-range growth ambitions." This endorsement highlights the trust placed in her ability to drive transformative change within the organization.

Esther Buschau's Background and Experience

Buschau, a native of British Columbia, Canada, boasts over 20 years of experience in the shopping center industry. She joined the Cafaro Company in 2000 as a Regional Marketing Director and was promoted to Director of Corporate Marketing three years later. Her extensive tenure with the company provides her with deep insights into its operations and market dynamics.

In her own words, Buschau shared, "For twenty-five years, I've had the privilege of driving transformative change and building relationships for Cafaro properties. I look forward to bringing focus to the brand strategy, supporting the leasing function, and exploring new marketing opportunities during this exciting time."

Reporting Structure and Company Overview

In her new role, Buschau will report directly to Co-Presidents William A. Cafaro and Anthony Cafaro, Jr., ensuring close alignment with top-level decision-making. The Cafaro Company, based in Niles, is recognized as one of the country's largest privately-owned shopping center development and management companies, making this appointment a key development in the retail and real estate marketing landscape.