From Bedroom to Full-Service: The Inspiring Growth of Chapter One Marketing
The Owensboro Times3 weeks ago
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From Bedroom to Full-Service: The Inspiring Growth of Chapter One Marketing

Industry Insights
marketing
agency
growth
community
branding
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Summary:

  • Chapter One Marketing grew from a one-man operation to a five-person full-service agency in just a few years

  • Founded by Tyler Mayfield in 2022, the agency was built to challenge traditional marketing company models

  • Expanded services include branding, digital content, and strategy, with a focus on small to medium-sized businesses

  • Unique approach as a marketing partner deeply invested in clients' success

  • Strong community involvement in Owensboro, including work with non-profits and local businesses

Chapter One Marketing began as a solo venture in a bedroom but has rapidly evolved into a full-service agency with a creative edge, now boasting a team of five. Founded in late 2022 by Tyler Mayfield, the agency was born out of a desire to redefine traditional marketing company models.

The Evolution of Chapter One Marketing

Mayfield's vision was to create something different from the conventional marketing agencies. This vision took a significant leap forward in 2024 when David Hillard of Hosiva Solutions merged his web and IT company into Chapter One. The agency's growth continued into 2025 with Monica Montgomery of M2 Productions joining as a partner and media director.

Services That Set Them Apart

The agency now offers a comprehensive suite of services under four pillars: Foundation, Content, Growth, and Upkeep. These include:

  • Logo design and branding
  • Website development
  • Photo and video production
  • Social media management
  • Digital advertising

But their offerings don't stop there. They also provide print materials, SEO, event planning, customer outreach, and web maintenance, aiming to be a one-stop-shop for all marketing needs.

A Partner in Your Success

What truly sets Chapter One apart is their commitment to their clients' growth. "We’re not just a group of contractors hired to do a job," Mayfield explains. "We’re a marketing partner that gets invested in your company’s growth. Your success is our success."

Rooted in Community

Deeply embedded in the Owensboro community, Chapter One Marketing actively participates in local initiatives, including collaborations with non-profits and involvement in the Chamber of Commerce and Chamber of Young Professionals.

For those interested in learning more, Chapter One Marketing offers free consultations, ensuring that every potential client walks away with something valuable, regardless of whether they choose to work together.

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