TD Bank's Genius Marketing Hack: Featuring Global Brands Without the Legal Hassle
Famous Campaigns1 day ago
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TD Bank's Genius Marketing Hack: Featuring Global Brands Without the Legal Hassle

Marketing Strategy
marketing
advertising
finance
creativity
investment
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Summary:

  • TD Bank uses a creative visual trick to feature global brands like Nike and Apple in its ads without direct use of logos

  • The campaign promotes fractional shares, making stock investment accessible starting from $1

  • This approach sidesteps legal restrictions by implying the presence of well-known brands

  • Created by Ogilvy Canada, the campaign showcases the power of innovative marketing strategies

  • The tagline "Own a piece of it" effectively ties the visual trick to TD's investment product

TD Bank's Ingenious Advertising Loophole

TD Bank has masterfully leveraged a creative loophole to showcase some of the world's most iconic brands in its latest advertising campaign. The campaign features street billboards with cutaway sections that reveal logos of giants like Nike, Coca-Cola, and Apple, promoting stock investment in a visually striking manner.

The Visual Trick That Captivates

The campaign's brilliance lies in its visual trickery: a large green poster with a strategically placed cut-out square. Through creative photography, these billboards offer a glimpse of a well-known logo behind the poster, making the ads instantly recognizable and engaging.

TD Bank Billboard Campaign

Sidestepping Legal Restrictions

This innovative approach cleverly sidesteps potential legal restrictions by not directly using the brands' logos in its advertising. Instead, it implies their presence, allowing TD Bank to associate its brand with these global icons without infringing on copyright laws.

Promoting Fractional Shares

The tagline "Own a piece of it" ties back to TD's product offering—the ability to buy fractional shares of big brands. This makes investing more accessible, allowing users to start with as little as $1, removing the barrier of large upfront costs.

TD Bank Fractional Shares

Behind the Campaign

Created by Ogilvy Canada and shot by Martin Girard for Shoot Studio, this campaign is a testament to the power of creative marketing in conveying complex financial products in an accessible and engaging way.

TD Bank Campaign Behind the Scenes

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