Fashion Meets Convenience: THE ICONIC & Uber One Unveil ‘DeliveRobe’ at Australian Fashion Week

Australia and New Zealand’s premier fashion destination, THE ICONIC, has teamed up with Uber One to introduce the ‘DeliveRobe’, a groundbreaking collaboration unveiled at Australian Fashion Week (AFW). This innovative partnership, crafted with Dentsu Creative, merges style with the ultimate convenience for the fashion-savvy individual.

The ‘DeliveRobe’: A Fusion of Style and Practicality

The limited-edition DeliveRobe is designed to protect your outfit from spills and creases, ensuring you stay polished whether you’re navigating a busy AFW schedule or enjoying a meal delivered by Uber Eats. Available exclusively to Uber One members during Member Days (May 16–23), this stylish accessory is a nod to the realities of modern, fashion-forward lifestyles.

Exclusive Perks for Uber One Members

Only 210 robes are up for grabs, making this a highly coveted item. For those who miss out, Uber One members can still enjoy 15% off at THE ICONIC during the promotion period. This initiative underscores both brands’ commitment to delivering unique, customer-centric experiences.

Brands Speak: A Shared Vision for Innovation

Joanna Robinson, CMO at THE ICONIC, highlights the collaboration as a natural fit, aiming to surprise and delight customers with fresh, fun experiences. Amber Brown from Uber echoes this sentiment, emphasizing the value of offering exclusive perks to loyal members.

Zac Pritchard of Dentsu Creative shares the creative vision behind the DeliveRobe, confident it will capture attention and drive engagement for both THE ICONIC and Uber One.

This campaign is a continuation of THE ICONIC’s ‘Got You Looking’ Masterbrand campaign, reinforcing its reputation for innovative, engaging marketing strategies.