David Droga, a legendary figure in the advertising world, is stepping down as CEO of Accenture Song, the tech-powered creative division he helped build. This marks the end of an era and the beginning of a new chapter for both Droga and Accenture.
A Legacy of Innovation
Droga, known for founding the iconic agency Droga5, sold his company to Accenture in 2019, a move that significantly boosted the consulting giant's foray into marketing services. Under his leadership, Accenture Song's revenue soared from $12.5 billion in 2021 to $19 billion in 2024.
New Leadership Takes Over
Ndidi Oteh, the head of Song’s Americas business, will succeed Droga as CEO. Meanwhile, Nick Law, a former Apple executive, will take on the new role of creative strategy and experience lead. This transition is part of a planned succession, ensuring continuity and growth for the division.
Droga’s Next Steps
At 56, Droga isn’t stepping away entirely. He’ll transition to a vice chair role at Accenture, where he’ll advise the business and work with key clients. Additionally, he plans to focus on his foundation and personal investments, while also taking some well-deserved time off.
The Impact of Droga5’s Sale
The sale of Droga5 to Accenture was a watershed moment for the ad industry, highlighting the growing influence of consultancies in creative services. Droga’s vision and Accenture’s resources proved to be a powerful combination, setting a new standard for the industry.
What’s Next for Accenture Song?
With Oteh at the helm and Law driving creative strategy, Accenture Song is poised to continue its trajectory of growth and innovation. The division remains a formidable competitor to traditional ad holding companies, leveraging technology and creativity to deliver unparalleled client solutions.
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