Chelsea FC and BingX have launched the 2025/26 Training Kit, marking a new chapter in their partnership with the 'Trained on Greatness' campaign. This initiative bridges the worlds of elite sports and AI-powered trading, showcasing how discipline and precision lead to greatness.
A Campaign Built on Shared Values
At the heart of this collaboration is the belief that greatness is trained, not just achieved. The campaign, developed by AKQA Australia, uses the tagline 'Get In' to invite fans into the fast-paced realm of crypto trading, mirroring the intensity and dedication of football.
The 25/26 Training Kit: A Symbol of Innovation
The new training kit features BingX branding, symbolizing a blend of sports and technological advancement. This launch coincides with BingX AI, a tool designed to enhance trading with artificial intelligence, offering users a more intuitive experience.
Visual Identity and Storytelling
The campaign introduces a vibrant color palette, modern typography, and striking imagery, unified by a flexible graphic system. A campaign film by Chelsea Studios captures the shared pursuit of excellence between Chelsea FC and BingX, set to roll out globally across various media channels.
Insights from the Creatives
Justine Leong, AKQA General Manager, highlights the synergy between digital innovation and creativity, while Tara McKenty, AKQA Chief Creative Officer ANZ, emphasizes the shared obsession with greatness between athletes and traders. Pablo Monti, BingX Brand Director, praises AKQA's strategic insight in bringing their vision to life.
Campaign Credits spotlight the collaborative effort behind this groundbreaking campaign, from AKQA Australia's creative team to Chelsea Studios' production prowess.
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