Bungie has dramatically altered its marketing strategy for Marathon, its upcoming hero-based extraction shooter, scrapping plans for a new trailer and pre-orders initially set for June. This decision precedes the art plagiarism controversy that has recently plagued the game's reputation.
A Shift in Beta Testing Approach
Instead of a single open beta event in August, Bungie is considering a "roadmap of public playtests", offering players multiple opportunities to engage with the game before its official release. This change reflects the studio's adaptive strategy in response to internal and external challenges.
Internal Challenges at Bungie
Reports indicate that morale within Bungie is at an all-time low, described as being in "free-fall". The combination of mixed feedback on the game's alpha, the plagiarism accusations, and an ongoing asset audit has cast doubt on the previously announced September release date.
Pre-Order Details Emerge
Despite the marketing shift, details about Marathon's pre-order bundles have surfaced, including Marathon-themed cosmetics for Destiny 2 players. The game is still expected to launch at a $40 price point, contrary to speculation about a free-to-play model.
As Bungie navigates these turbulent waters, the gaming community is left wondering about the future of Marathon and whether these changes will pave the way for a successful launch.
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