Born Agency Takes on Exciting Brand Strategy for Yo-Chi's Refresh

Exciting New Collaboration

Sydney-based indie creative agency Born has secured a significant project with Yo-Chi, a popular frozen yogurt brand. This collaboration involves crafting Yo-Chi’s brand story and strategy, followed by a much-needed brand refresh.

Unique Approach

Born's win is credited to their delightfully different cold emailing strategy that caught Yo-Chi's attention. Oliver Allis, Yo-Chi’s brand director, expressed enthusiasm about the partnership, stating, “From the very first conversation, they truly listened and understood what we are about, and our vision.” He praised Born for exceeding expectations and bringing clarity and creativity to the Yo-Chi brand.

A Passionate Partnership

David Coupland, co-founder and strategy head at Born, shared his excitement about the project, mentioning, “We’ve been big fans (and incredibly regular customers) of Yo-Chi for a while now.” He highlighted the honor of helping Yo-Chi elevate their story during this growth phase.

Recent Achievements

This partnership is just one of many recent victories for Born. Earlier this year, the agency also secured accounts with brands like Love to Dream, MaxiNutrition, Designer Eco Tiny Homes, CABN, and Bridgit.