Influencer Marketing Coordinator

About Zeroto1

Zeroto1 is the "go to" social commerce agency of record that drives revenue for category leading and disruptive companies through TikTok Shop management and creator-affiliate communities.

What makes Zeroto1 so different from other agencies? Our founders, Riley and Micah, successfully built the performance creative and influencer strategies to scale Shipt to a $550M exit in under 4 years. Their painful experience of not being able to find the right agency partner that was built to scale with them led them to create the agency they wish they had - a long term creator marketing partner that is committed to results, overdelivers, and is a good steward of company resources.

Zeroto1's vision is to be the #1 Social Commerce agency while being the first creator marketing partner to support 1000 brands at the same time.

Role Overview

As the Influencer Marketing Coordinator, you will be instrumental in recruiting a high volume of quality creators that produce affiliate and ad content on a performance basis to drive revenue for our creator community clients. You will focus on list building, reviewing profiles, vetting for brand and performance fit, launching outreach campaigns on email and DMs, and nurturing creators until they apply to the client's creator community. Your primary objective will be to achieve monthly list building, outreach, and application targets while building great relationships with creators.

Responsibilities

• Build quality creator lists weekly using discovery tools and manual sourcing on platform
• Vet creator profiles to ensure brand and performance fit
• Launch email outreach campaigns with compelling messaging to drive applications
• Send 1:1 recruitment DMs on Instagram to high-priority creators
• Hit inbox zero daily by responding and following up with all creators promptly
• Build weekly reports tracking list building, outreach, and conversion metrics
• Manage and update the creator CRM tracker with 100% accuracy
• Collaborate with broader Zeroto1 team to grow our client accounts into long term partnerships

Requirements

• 3+ years of experience recruiting creators to produce affiliate content
• Proven track record of hitting high-volume recruitment targets consistently
• Commitment to finding the highest quality creators who align with brand values and deliver performance
• Desire to build relationships with top creators and maintain long-term partnerships
• Experience managing email campaigns and optimizing for conversion
• Deep understanding of social platforms like Instagram, TikTok, and YouTube
• Strong organizational skills with ability to manage high volumes of outreach
• Experience with CRM tools and database management

Key Performance IndicatorsSuccess in this role is measured by the following KPIs:

• Monthly list build: ≥ 4,000 qualified creators per month
• Influencers onboarded monthly: ≥ 100 approved creators per month
• Approval rate: ≥ 50% of recruited creators approved by clients
• Inbox management: Inbox zero achieved daily
• CRM accuracy: 100% data accuracy maintained in creator tracking system

What Success Looks Like

• Consistently hitting or exceeding monthly KPI targets
• Building a pipeline of high-quality creators who drive revenue for clients
• Maintaining strong relationships with top-performing creators
• Contributing insights and feedback to improve recruitment strategies

Why Join Zeroto1?

• Work with founders who have proven success scaling to a $550M exit
• Be part of a high-growth agency at the forefront of social commerce
• Remote-first culture with focus on results and performance
• Opportunity to build relationships with top creators and brands in the space
• Clear career growth path as the team scales