DTC Creative Strategist

Company Description

Creative Forge LLC partners with an exclusive suite of 3 Shopify health and wellness brands totaling $1B revenue per year. By leveraging full funnel optimization and performance creative, including static ads, pre-sale pages, product pages, and email campaigns, the company effectively lowers customer acquisition costs (CAC) while improving conversion rates (CVR). Our focus is on delivering strong results and impactful growth for our clients in a fast-paced, innovative environment.

Role Description

This is a full-time, fully remote role for a DTC Creative Strategist at Creative Forge. This role is both strategic and executional and is designed for someone who deeply understands direct-response marketing and e-commerce performance creative.

The DTC Creative Strategist will be responsible for developing, producing, and iterating on high-performing static ads and motion graphics for Shopify-based brands. This is not a handoff-only role. The strategist is expected to personally create static ads, write and refine ad copy, and leverage AI image generation, prompting, and creative workflows to rapidly produce and test large volumes of performance creative. The role requires a strong understanding of DTC funnels, customer psychology, offer positioning, and paid media performance, as well as close collaboration with designers, marketers, and media buyers to continuously improve creative output based on results.

Qualifications

🎯 Primary Job Duties

• Develop and execute creative strategies for static ads and motion graphics across paid social
• Create static ad concepts and final assets, not just briefs or frameworks
• Write and refine direct-response ad copy aligned with tested angles and offers
• Leverage AI image generation tools, prompting, and workflows to scale creative production
• Analyze creative performance and iterate based on data and feedback
• Collaborate with designers and media buyers to improve creative velocity and effectiveness

🔎 Required Skills and Competencies

• Proven experience in DTC direct-response marketing (3+ years preferred)
• Strong hands-on experience creating static ads for paid social (Meta)
• Proficiency in ad copywriting, hooks, headlines, and CTA development
• Advanced experience with AI image generation tools and prompt engineering
• Deep understanding of e-commerce funnels, customer psychology, and creative testing frameworks
• Ability to execute quickly without sacrificing performance fundamentals
• Strong creative judgment backed by data, not personal taste
• Excellent English communication skills
• Full-time availability

📞 The Interview Process

1️⃣ Intro conversation with CEO