Job title: Senior Website Copywriter
Duration: 1 month
Role type: Full-time, Contract
Location: Fully remote - Australia based
Start: ASAP
Day Rate: $AUD600 - $AUD700.00 per day
About the Team & the Role
As a Senior Website Copywriter within our client's internal creative agency, you will craft the words that carry a major global brand across their newly redesigned websites worldwide. This digital storefront is where most users meet the brand for the first time, and where existing customers return to make critical business decisions. The copy you write will be read millions of times across every market the company operates in.
You will play a pivotal role in shaping the user journey, ensuring every touchpoint articulates the brand's core values. This role is a delicate balance of craft and strategy knowing when a page needs to be purely functional and frictionless, and when it requires an emotional pull.
Furthermore, you will champion the regionalization of content. Recognizing that messaging resonating in Australia may need subtle shifts for North America or Europe, you will build the approach that adapts web content across roughly 12 primary regions. Your ultimate goal is to make the words feel authentically written for each local market, rather than simply translated into it, all while maintaining an unmistakably unified global brand voice.
What You Will Do
Full-Funnel Web Copywriting
- Write across the entire spectrum of web copy, from three-word button microcopy and navigation labels to hero modules, complex product pages, and longer-form feature messaging.
- Make precise editorial judgments on tone and purpose, balancing functional UX writing with highly engaging, emotional brand storytelling.
- Ensure every digital placement serves as an opportunity to reinforce the global brand identity.
Global Content Regionalisation
- Take ownership of content localization and regionalization strategies across approximately 12 primary markets, including ANZ, North America, Europe, and Asia.
- Adapt global messaging to ensure it lands authentically in local markets, avoiding the feel of direct translation.
- Collaborate with internal teams to ensure the global brand voice remains consistent and recognizable, even when nuanced for regional audiences.
What You Bring to the Table
- Copywriting Mastery: Proven experience writing high-visibility website copy for global brands, with a portfolio showcasing both short-form UX microcopy and long-form web content.
- Strategic Localization: Deep understanding of cultural nuances in marketing, with hands-on experience adapting and regionalizing content for diverse global markets (ANZ, NA, EMEA, APAC).
- User-Centric Approach: The ability to seamlessly blend brand voice with functional UX principles, creating frictionless digital journeys that convert and engage.