Paid Social Manager

ALT Swim creates personalised swimwear, resortwear and keepsake pieces for the wedding era: the bachelorette, the honeymoon, the first trip as Mrs. and every moment in between. We're a scaling Australian D2C brand, selling across Australia and the US. 

We're a small, close team, which means the work you do shows up in the numbers fast.

We're looking for an experienced Paid Social Manager who can step straight into our Meta account and run with it. You'll own it day to day across Australia and the US: builds, budgets, creative testing, creator content and scaling new customer acquisition profitably.

This is a part time role (2 to 3 days a week to start), with room to grow as we do. You'll report into the Commercial Director, and be accountable for paid social management for the business. Based in Australia or the US, remote. We are open to hearing from Australian candidates, but similarly from US-based candidates who can help us grow in that market.

• Take ownership of our Meta account from day one: structure, builds, launches, budgets, bidding and daily optimisation across AU and US
• Scale new customer acquisition in the US while protecting efficiency, ROAS and managing to new customer acquisition cost and MER
• Run partnership ads and whitelisted creator content, working with our influencer and creator program to get the best content into paid
• Plan and run an always improving creative testing program, and turn results into clear briefs for our creative team (hooks, formats, angles)
• Write and test ad copy in the ALT voice
• Manage Meta lead gen campaigns and make sure leads flow cleanly into Klaviyo and convert, working with our CRM team
• Keep our Meta catalogue healthy so Advantage+ and catalogue ads run smoothly
• Report on Meta performance across Shopify, GA4 and Ads Manager, with clear recommendations
• Use AI tools every day to work faster and smarter, from analysis and reporting to copy and creative testing

• 3+ years in paid media with Meta as your core channel, in-house or agency
• Proven experience scaling a D2C fashion, swim or apparel brand in the US on Meta, with meaningful monthly spend
• Deep hands-on Meta expertise: Advantage+ and catalogue campaigns, partnership ads, boosting creator content, lead gen, account structure and budget scaling
• Confidence to own an account with minimal hand-holding and make good calls quickly
• A strong eye for creative and what makes a thumb-stopping ad
• Highly analytical, comfortable moving between Shopify, GA4 and Ads Manager to find what's really driving growth
• A solid grasp of tracking: pixel and Conversions API, UTMs, and lead flows into tools like Klaviyo
• AI native: you already use AI tools in your daily workflow and can show us how
• A clear communicator who works well with a small team and juggles priorities well

• Hands-on experience with Google Ads (Performance Max, Search), Pinterest or TikTok Ads
• Experience with TikTok Shop, Instagram Live or live shopping
• Experience running creator or influencer programs alongside paid
• Familiarity with Klaviyo and utilisation of CDPs
• Experience in bridal, wedding or occasion-based categories

Location: Australia or US, remote

Hours: Part time, 2 to 3 days a week to start, with room to grow

Type: 3 month contract, converting to permanent. Contractors welcome to apply

Reports to: Commercial Director

Start: Immediately for the right candidate 

Send your CV and a short note telling us:

1. A US D2C brand you helped scale on Meta, and what you did that moved the numbers
2. One way you use AI in your day to day work
3. A partnership or creator ad you're proud of (a link or screenshot is perfect)