SEO Specialist

About The Company

Advance Local is a leading media organization dedicated to delivering high-quality journalism, community engagement, and innovative digital solutions across the United States. As one of the largest media groups in the country, we reach over 52 million people monthly through our diverse portfolio of media outlets, including MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, and many others. Our core values emphasize integrity, customer-first approach, inclusiveness, collaboration, and a forward-looking mindset. We are committed to strengthening and empowering the communities we serve by providing relevant content and fostering meaningful connections. Our organization offers a dynamic and inclusive work environment, fostering growth and innovation in digital media and marketing strategies.

About The Role

We are seeking an experienced SEO Specialist with a focus on Sports Betting and iGaming content to join our remote team. In this role, you will be instrumental in supporting our core business objectives by collaborating with key stakeholders to develop and implement effective SEO strategies. Your primary responsibilities will include analyzing performance metrics, conducting competitive research, and optimizing content to increase traffic and visibility across multiple platforms, including organic search, Google Discover, and AI-driven search engines. You will play a critical role in developing innovative SEO tactics, staying abreast of industry shifts and algorithm updates, and establishing best practices to maintain our competitive edge. The ideal candidate will have a passion for data-driven decision-making, a deep understanding of SEO methodologies, and the ability to work independently in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience
• Minimum of two years of hands-on SEO experience in Sports Betting and iGaming sectors
• Experience working with enterprise-level organizations, large media outlets, affiliates, or operators; news SEO experience is a plus
• Proficiency with analytics platforms such as Google Search Console, Google Analytics, Bing Webmaster Tools
• Experience with advanced analytics tools like Google Looker Studio, Parsely, Marfeel, BigQuery
• Proficiency with industry-standard SEO tools including SEMRush, Ahrefs, Screaming Frog
• Strong communication skills for presenting insights and training team members
• Analytical mindset with the ability to identify opportunities and develop structured processes
• Excellent organizational skills to manage multiple projects simultaneously
• Understanding of SEO methodologies such as E-E-A-T, crawl efficiency, topic clustering, and the interplay between Search, Discover, and News
• Knowledge of AI search landscape and interest in developing in-house practices
• Expert-level proficiency with spreadsheets and data analysis
• Ability to work under tight deadlines and assist with content editing when necessary
• A passion for ideating, testing, and analyzing SEO opportunities

Responsibilities

• Own and analyze category reporting, becoming a go-to expert on relevant metrics and KPIs
• Build comprehensive reporting views and workflows to deliver actionable insights
• Conduct industry competitive analysis and provide strategic recommendations
• Perform in-depth keyword research and intent analysis to identify high-value opportunities
• Develop and recommend innovative SEO strategies based on competitive insights and industry trends
• Create optimization tactics aimed at enhancing conversion actions and organic visibility
• Design and implement analytical models that align organic search, Google Discover, and AI search platforms
• Provide on-page SEO analysis and best practice recommendations for content optimization
• Monitor industry shifts, algorithm updates, and emerging trends to adapt strategies accordingly
• Develop, test, and refine SEO strategies to establish leading-edge practices within the organization
• Collaborate with content teams to ensure SEO best practices are integrated into editorial workflows
• Stay informed about the evolving AI search landscape and contribute to in-house development initiatives
• Assist in content edits and support other digital marketing initiatives as needed

Benefits

• Competitive salary within the range of $52,500 - $67,500
• Comprehensive health insurance including medical, dental, and vision coverage
• Mental health support programs
• Flexible spending accounts and fertility assistance
• 401(k) retirement plan with company matching
• Paid time off and paid parental leave
• Employee assistance programs and legal aid services
• Life insurance coverage
• Flexible holidays to promote work-life balance
• Opportunities for professional development and career growth within a leading media organization

Equal Opportunity

Advance Local is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace and encourage applications from individuals of all backgrounds. We consider all qualified applicants without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected category.