Digital Media Strategist

Digital Marketing Strategist (Digital Media Strategist) Industry: Education — K–12 Public Education (District Communications & Digital Engagement). Remote role supporting district-wide digital communications, community engagement, and student/family outreach across the United States. We are hiring a results-driven Digital Marketing Strategist to own integrated digital media strategy, paid and organic campaigns, content operations, and analytics for a public-school district. This role reports to district communications leadership and collaborates with educators, principals, and community stakeholders to amplify student success stories, increase enrollment engagement, and drive timely communications. Role & Responsibilities

• Develop and execute integrated digital media plans (paid + organic) that increase community engagement, enrollment inquiries, and event participation across social, search, and display channels.
• Create, schedule, and optimize multi-format content (social posts, short video, banners, landing pages, email) aligned to district communications calendar and accessibility standards.
• Manage paid social and search campaigns: target segmentation, budget allocation, creative A/B tests, and performance optimization to maximize reach and conversions.
• Implement tracking and reporting frameworks using analytics and tag management to measure KPIs, produce weekly/monthly performance reports, and recommend data-driven improvements.
• Administer content management workflows and maintain web and microsite content in the district CMS to ensure information accuracy and ADA/WCAG-compliant presentation.
• Partner with internal stakeholders (principals, curriculum teams, HR, student services) and external vendors to scale campaigns and train staff on basic digital best practices.

Skills & Qualifications Must-Have

• Google Analytics 4
• Meta Business Manager
• Google Ads
• SEO
• Content Management Systems
• Social media managementPlatforms

Preferred

• Google Tag Manager
• HubSpot or Mailchimp (email automation)
• Programmatic display platforms (DV360 or equivalent)

Benefits & Culture Highlights

• Fully remote U.S. role with a mission-driven environment focused on student and community impact.
• Collaborative cross-functional team, professional development opportunities, and chances to lead district-wide digital initiatives.
• Work-life balance with flexible scheduling to support school-year communications rhythms.

This Digital Marketing Strategist role is keyword-optimized for candidates experienced in social media strategy, paid search & social, content operations, analytics, CMS management, and education or public-sector communications. If you bring a data-first mindset and a passion for community-focused storytelling, this role offers high visibility and meaningful impact in K–12 communications. Skills: digital marketing,content management systems,campaigns,google ads,digital,seo