Creative Strategist — DTC / Performance Creative
Willow Pilates is hiring a full-time, US-based creative strategist to own the strategy behind all of our paid social advertising.
You'll research our audience, study what's working in the market, and develop the ad concepts, angles, and scripts that drive our growth. You won't be designing or editing — you'll be the person who decides what gets made and why.
What you'll do
- Develop ad concepts, hooks, and scripts for all paid media channels (Meta, Youtube, TikTok, etc)
- Analyze performance data — CTR, hook rate, hold rate, CPA — to figure out what's working and build the next round of tests
- Write creative briefs that editors and UGC creators can execute against without hand-holding
- Own the creative testing calendar and maintain a high velocity of concept-level tests
- Study competitor ads, winning formats, and audience psychology to stay ahead of creative fatigue
What we're looking for
- Proven track record of creative work that has generated $1M+ in revenue
- Direct experience creating ads optimized for conversion, not brand awareness
- You can articulate why an ad works — the psychology, the structure, the offer framing — not just that it "looks good"
- DTC or e-commerce background
- Strong scripting ability — you write ads that are ready to shoot, not just vague concepts
- Fluent in performance metrics and comfortable using data to drive creative decisions
- Self-directed and fast-moving
- Portfolio required — you must be able to show the ads you've strategized and the results they produced
This is not a brand marketing role. We care about conversion, creative velocity, and using data to make every ad better than the last.
Compensation
Competitive base + uncapped performance bonuses tied directly to ad results.
Full-time. Remote. US only.
To apply, send your resume & your portfolio of performance ads with documented results.
Applications without a portfolio will not be reviewed.
