Paid Social Media Content Strategist - eCommerce

Ready to join a fun accessories brand with an exciting marketing strategy?

VelvetCaviar.com looking for a Paid Social Ad Creative Strategist who blends data-driven thinking with strong creative instincts. In this role, you’ll own the creative testing roadmap across Meta and TikTok digging into performance, identifying what’s working (and why), and turning those insights into clear briefs that drive ads that actually convert and scale. If you’re someone who cares as much about performance as you do about the creative itself, this is a high-impact opportunity with a growing brand with strong potential for career growth and personal development. You’ll work closely with our designers, media buyers, and marketing leaders.

ABOUT US:

VelvetCaviar.com is a leading phone accessories brand with over 1+ Million social media followers and millions of customers; established in New York since 2015. We’re mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for collaboration, personal development, and making an impact.

Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line.

RESPONSIBILITIES:

- Research the market and concept new ad formats daily for deployment

- Audit our ad accounts weekly across Meta, TikTok, and more to identify opportunities

- Develop Creative Briefs for our editors or UGC managers to bring your concept to life

- Project manage your ad creative development, deployment, and testing results

- Rapid test new scripts, hooks, and headlines that stops the scroll in 3 seconds

- Innovate methodologies for specific variables: Visual Hook, Value Prop, Text Overlay etc

- Lead a weekly creative review meeting where you’ll present the creatives’ performance metrics

- Identify creative fatigue before it happens and have the next round of iterations ready to launch

- Leverage AI for creative scripting, concepting, and visual content development when appropriate

- Build and maintain an inspo “swipe file" of competitor ads and trending formats on TikTok, Meta

- Lead a monthly ad performance review meeting with Head of Marketing for new optimizations

- Support the web performance team with insightful findings for conversions improvements

REQUIREMENTS

- 3-5+ years in DTC paid social, performance marketing, or creative strategy

- Proven success scaling ad creative on Meta and TikTok

- Strong grasp of key metrics: CTR, hold rate, CVR, CPA

- Deep understanding of direct response creative and conversion drivers

- Experience building and managing creative testing roadmaps

- Strong copywriting skills (hooks, scripts, headlines, CTAs)

- Ability to identify patterns and scale winning creative

- Highly organized; able to manage multiple workstreams

- Comfortable presenting insights and leading cross-functional meetings

- Experience working with designers, editors, and creators

- Self-starter with a fast, test-and-learn mindset

- Experience using AI tools (ChatGPT, Gemini, Claude) to speed up ideation

BENEFITS:

• A key player at a fast growing brand
• Competitive salary with bonuses
• PTO Days + Paid Holidays Off
• Health Insurance and 401k

Velvet Caviar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.