Marketing Lead

🧬 Global Marketing Lead (Contract)

📍 USA, East Coast Preferred

🕒 12‑month contract | ASAP start

🧠 Global brand strategy, launch readiness, customer‑centric marketing (Middle East & Asia)

🧪 Pharmaceuticals – Cardiovascular & CNS

🏢 Role Context

We are seeking an experienced Global Marketing Lead to drive strategy and execution across a global pharmaceutical portfolio within Cardiovascular and Central Nervous System (CNS) therapy areas across the Middle East & Asia.

This is a hands‑on, senior‑level contract role focused on shaping global brand strategy, supporting priority assets, and enabling strong local market execution across regions.

🎯 What You Will Do

• Lead the development and execution of global marketing and brand strategies for innovative assets
• Partner closely with local and regional teams to translate global strategy into impactful market execution
• Drive customer‑centric initiatives, including segmentation, targeting and customer journey mapping
• Support launch readiness and lifecycle management across priority brands
• Collaborate cross‑functionally with Medical Affairs, Market Access, Regulatory, Commercial and Insights teams
• Develop core global messaging, value propositions and omnichannel campaign frameworks
• Leverage data, insights and market research to inform strategy and optimise performance
• Ensure compliance with pharmaceutical regulations and internal governance
• Manage and coordinate external agencies and strategic partners

✅ What We’re Looking For

• 8+ years’ experience in pharmaceutical marketing, with global or regional leadership exposure
• Proven track record in developing and executing global brand strategies
• Strong understanding of customer experience, omnichannel engagement and digital transformation
• Experience operating effectively within a matrixed global organisation
• Confident stakeholder manager with strong influencing skills
• Analytical, insight‑driven and highly execution‑focused
• Able to start immediately or at short notice