Marketing Director

Director of Marketing (B2B)About Unbound IA

Unbound IA is a growth partner for modern B2B brands because marketing deserves better. Our "Impact Amplified" model connects brand storytelling with demand performance. From identity and PR to media, content, ABM, webinars, and SDR-as-a-Service, we align every channel to one outcome: turning brand impact into outcomes.

Unbound IA is a true global partner for an ambitious scale-up seeking to thrive in international markets, as well as for a global enterprise that needs to fine-tune its marketing strategy and execute with precision in its targeted market.

Role Overview

We’re seeking a Director of Marketing based in the United Kingdom to lead our India-based marketing team and oversee all Unbound IA brand functions. This role is ideal for a leader who thrives at the intersection of strategy and operations. Someone who can shape the vision while ensuring flawless execution across web, content, SEO, digital channels, and brand-to-demand programs.

You will manage a multi-disciplinary team across digital marketing, SEO, web strategy & development, content, social, and email to build a unified, performance-driven marketing engine that strengthens the Unbound IA brand and fuels the pipeline.

Key ResponsibilitiesTeam and Leadership:

• Lead, manage, and mentor a high-performing India-based marketing team across digital marketing, SEO, content strategy, web development, email, and social.
• Foster a culture of operational excellence, accountability, creativity, and cross-functional collaboration.
• Partner closely with global marketing and sales leadership to align on strategy, KPIs, and execution plans.

Brand and Digital Strategy:

• Own the full brand-side marketing function, ensuring all channels and programs work together to elevate visibility, credibility, and demand.
• Develop and execute a cohesive brand-to-demand strategy across web, content, SEO, and digital channels.
• Drive storytelling, messaging, and content frameworks that articulate Unbound IA’s value and differentiation.

Website and Performance Management:

• Oversee website strategy, UX, development, and ongoing optimization to improve conversion rates, SEO performance, and user engagement.
• Establish KPIs for web performance and create processes to continuously test, measure, and refine digital experiences.
• Ensure the website acts as a central growth engine for both brand awareness and demand capture.

Content & SEO:

• Own the content marketing strategy, including editorial direction, content formats, and distribution channels.
• Lead SEO strategy (technical, on-page, off-page) to increase organic visibility and performance.
• Build content programs that support both awareness and pipeline-stage engagement.

Demand Generation Alignment:

• Collaborate with global demand generation and revenue teams to align brand programs with performance goals.
• Recommend and support demand gen programs that drive awareness, engagement, and hand-raisers for Unbound IA’s own brand.
• Ensure all brand and content initiatives drive measurable demand outcomes.

Operational Excellence:

• Build and refine processes, workflows, and reporting structures that enable efficient execution at scale.
• Implement marketing technologies and analytics frameworks to improve visibility and decision-making.
• Manage budgets, timelines, and resource allocation across marketing functions.

Qualifications:

• 10+ years of experience in marketing, with at least 5 years in global leadership roles managing multi-disciplinary teams.
• Strong operational mindset with proven ability to scale teams, programs, and processes.
• Deep experience in website strategy and performance optimization.
• Expertise in content marketing strategy and SEO.
• Experience supporting or collaborating with global sales and demand generation teams.
• B2B marketing experience required; agency or high-growth environment a plus.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent communication, collaboration, and stakeholder management skills.