Senior Marketing Executive

Company Description

Twinkl Australia supports educators with over one million teacher-created resources designed for use inside and outside the classroom. Our wide-ranging content offers expert support for every aspect of the curriculum, including planning, assessment, and teaching materials aligned with the Australian Curriculum. Trusted by education professionals, Twinkl provides innovative solutions tailored to meet diverse learning needs. Our mission is to equip educators with the tools they need to inspire and empower learners.

Role Description

The Senior Marketing Executive role is a full-time, remote position responsible for leading strategic marketing initiatives to support Twinkl Australia's growth. The role involves developing and executing comprehensive marketing plans, conducting market research, managing communication and sales efforts, and collaborating with cross-functional teams. Additional responsibilities include identifying opportunities to enhance brand visibility, analyzing campaign performance, and contributing to the overall marketing strategy.

Qualifications

• Expertise in Market Planning and Market Research, with experience in identifying trends, analyzing data, and implementing successful strategies.
• Strong skills in Marketing and Sales to develop and execute campaigns that drive performance and customer engagement.
• Excellent Communication abilities to collaborate effectively with teams and stakeholders while producing compelling messaging for diverse audiences.
• Ability to work independently and in a remote environment while managing projects efficiently and meeting deadlines.
• Experience with education-related marketing and familiarity with the Australian Curriculum is an advantage.
• Bachelor’s degree in Marketing, Business Administration, or a related field, preferred.