Brand Copywriter

About Manukora

Manukora is a global wellness brand leading the fast-growing US Mānuka honey category. Born in New Zealand, we harvest one of the planet's rarest natural resources — raw Mānuka honey — and deliver it in pure, functional formats at uncompromising quality. We're a certified B Corporation, founder-led and family-owned, with operations in New Zealand, the United States, and beyond

Learn more: manukora.com | @manukora on Instagram

The Opportunity

We're looking for a Brand Copywriter — a strategic, high-output writer who will shape how Manukora communicates across every touchpoint, sitting at the intersection of brand and growth.

This isn't a "write what's briefed and hand it off" role. You'll be the person responsible for how Manukora sounds, feels, and communicates. You'll write a lot — but you'll also think about why we're saying what we're saying, who we're saying it to, and whether our messaging is actually doing the work it needs to do.

The best brand copy drives performance — and the best performance copy builds a brand. You understand that those aren't separate jobs. They're the same job done well.

What you'll unlock:

• Broadening how we talk to new audiences beyond our current loyalist base — without diluting what makes us distinctive
• Making our products easier to understand and harder to ignore — especially as we launch new product lines
• Connecting brand and performance into a single, coherent messaging system

What You'll Own

Brand Voice & Messaging Strategy

• Define and evolve our brand voice across every channel
• Shape how we communicate value to different audiences — health-conscious consumers, premium lifestyle customers, new-to-Mānuka shoppers
• Partner with creative to ensure messaging and design are aligned

Copy Across the Funnel

• Write high-impact copy: ads, landing pages, PDPs, email/SMS, packaging, social, and retail
• Translate complex products into messaging that's clear, compelling, and builds trust
• Develop and test creative strategies for paid and organic channels

Product Education & Storytelling

• Build a scalable product education framework that improves clarity and conversion
• Create cohesive product storytelling — what we do, how it works, and why it matters

Strategy & Insight

• Work cross-functionally with growth, creative, and product teams
• Analyse performance data and customer insights to refine messaging
• Surface gaps across the funnel and turn them into actionable strategies

Who You Are

• You don't just fill a brief — you question whether it's the right brief
• Strong instinct for customer psychology and how different people think about products
• Equally at home writing a brand manifesto and a five-word subject line
• Proactive — you surface ideas, flag gaps, and bring solutions
• Self-sufficient with high ownership and a bias toward action
• Growth mindset — you test ideas, learn quickly, and improve through feedback and data

What You Bring

Required:

• 4-7 years of copywriting experience, at least some in DTC, CPG, or wellness
• Portfolio showing range across brand and performance — PDPs, ads, brand stories, email sequences
• Demonstrated ability to think strategically about messaging, not just execute
• Experience working with creative/design teams
• Native or near-native English fluency

Bonus:

• Experience with Shopify, Amazon, or Klaviyo
• Background in building messaging frameworks, tone-of-voice guides, or product education systems
• Exposure to US DTC and retail marketing environments

How Success is Measured

• Improved conversion rates across key funnels
• Increased performance of paid creative through messaging iteration
• Clear, scalable product education frameworks in place
• Stronger consistency across brand and growth channels

This is a high-output, individual contributor role with significant ownership and room for growth. You'll join a mission-led, product-obsessed brand at a moment of rapid global growth.