Social Media Manager – Remote Contract

A growing beverage brand is seeking a Social Media Manager to bring a comprehensive social media strategy to life and transform it into a powerful engine for lead generation, conversions, and pre-orders. The role focuses on building momentum ahead of an October product launch, generating anticipation, and converting audiences into VIP pre-orders. Working across Instagram, Facebook, TikTok, and Pinterest, the manager will execute and optimize campaigns that leverage engaging visuals, compelling messaging, and platform-specific best practices. This is a long-term remote opportunity with the potential for ongoing collaboration beyond the launch phase.

Responsibilities

• Implement and manage the existing social media strategy to maximize reach, engagement, and conversions
• Create and schedule high-performing content tailored to Instagram, Facebook, TikTok, and Pinterest audiences
• Utilize tools such as Canva and Adobe Creative Suite to develop visually striking and brand-consistent content
• Run paid and organic campaigns to build anticipation ahead of the brand’s October launch
• Test, analyze, and optimize campaigns to improve performance and conversion rates
• Track KPIs and provide clear reports on growth, engagement, and lead generation
• Collaborate with the wider team to align social campaigns with broader brand and sales goals
• Contribute creative ideas to maintain brand momentum post-launch and expand into global B2C and European B2B markets

Skills and Requirements

• Proven experience managing social media accounts for consumer brands, ideally within lifestyle, food & beverage, or e-commerce sectors
• Strong understanding of social media growth strategies and direct-response marketing techniques
• Proficiency with Canva, Adobe Creative Suite, and relevant social media scheduling/analytics tools
• Ability to create platform-optimized content with strong visual storytelling skills
• Knowledge of paid social advertising and audience targeting to drive lead generation
• Strong copywriting skills for engaging captions and conversion-focused messaging
• Data-driven mindset with the ability to analyze results and adapt strategies quickly
• Reliable, organized, and able to work independently in a remote environment

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