Lifecycle & Retention Strategist at E-commerce Growth Agency (Remote, Worldwide)

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About Our Clients

Our client is a specialized e-commerce growth agency that partners exclusively with subscription-based CPG brands across food, beverage, supplements, and health & wellness. They help high-growth brands maximize customer lifetime value through Shopify optimization, conversion rate optimization (CRO), and retention marketing.

They are looking for a Retention Strategist to lead client retention initiatives, develop lifecycle marketing strategies, and drive measurable improvements in customer lifetime value and subscriber retention.

Responsibilities

• Serve as the primary strategic advisor and point of contact for retention marketing clients.
• Develop and execute retention strategies focused on increasing customer lifetime value (LTV), improving retention, and reducing churn.
• Build and optimize customer lifecycle programs, including email and SMS automations, segmentation strategies, and retention flows.
• Own campaign planning and retention calendars across multiple client accounts.
• Conduct cohort analyses to identify customer behavior trends, retention opportunities, and growth insights.
• Analyze performance data and provide actionable recommendations to improve retention outcomes.
• Collaborate closely with Klaviyo Specialists, designers, and copywriters to execute retention initiatives.
• Lead retention-focused projects and ensure timely, high-quality delivery across client accounts.
• Stay current on industry trends, subscription commerce best practices, and retention marketing innovations.
• Build strong client relationships and contribute to long-term client satisfaction and retention.

Requirements

• 4+ years of experience in retention marketing, lifecycle marketing, CRM, or customer retention roles.
• Strong expertise in Klaviyo, including flows, automations, segmentation, reporting, and lifecycle strategy.
• Proven experience conducting cohort analysis and using customer data to drive retention decisions.
• Experience working with e-commerce, DTC, or subscription-based brands.
• Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
• Excellent client-facing communication and stakeholder management abilities.
• Experience managing multiple accounts or projects simultaneously in a fast-paced environment.
• Familiarity with subscription platforms such as ReCharge, Skio, or similar tools is a plus.
• Strong understanding of customer lifecycle marketing and subscription commerce models.
• Comfortable leveraging AI tools such as Claude, ChatGPT, or similar platforms to improve efficiency and workflow.

Benefits

• Full remote flexibility
• Competitive salary
• Opportunity to work with high-growth subscription CPG brands.
• Collaborative international team with strong retention marketing expertise.
• Exposure to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies.
• Long-term growth opportunities within a rapidly expanding agency.