E-commercemanager

E-commerce Manager

Responsible for developing and executing the company's e-commerce growth strategy to maximize customer acquisition, retention, and revenue. The role oversees the customer lifecycle, optimizes digital performance, and collaborates with marketing, product, sales, and customer success teams to deliver an outstanding customer experience and achieve business objectives.

Typical responsibilities E-commerce strategy

• Develop and execute the overall e-commerce growth strategy.
• Identify new opportunities to increase revenue and market share.
• Align commercial initiatives with business goals.
• Monitor industry trends and competitor activity.

Customer lifecycle management

• Optimize the customer journey from acquisition to retention.
• Improve onboarding and product adoption.
• Develop initiatives to reduce churn and increase customer lifetime value.
• Ensure a seamless customer experience across all touchpoints.

Commercial performance

• Own key commercial KPIs and revenue targets.
• Monitor subscription growth and customer health.
• Identify opportunities for upselling and cross-selling.
• Optimize pricing, packaging, and promotional initiatives.

Website and conversion optimization

• Improve website performance and lead conversion.
• Collaborate on landing pages and user experience improvements.
• Prioritize A/B testing and conversion rate optimization initiatives.
• Ensure consistent messaging across digital channels.

Cross-functional collaboration

• Work closely with Product on feature prioritization and launches.
• Partner with Marketing to align campaigns with commercial objectives.
• Support Sales with customer insights and enablement materials.
• Collaborate with Customer Success to improve retention and satisfaction.

Performance monitoring

• Analyze business performance and identify growth opportunities.
• Build reports and dashboards for leadership.
• Use data to guide strategic decisions and continuous improvement.

Typical KPIs

The E-commerce Manager is often accountable for:

• Monthly Recurring Revenue (MRR)
• Annual Recurring Revenue (ARR)
• Customer acquisition
• Customer retention
• Churn rate
• Customer Lifetime Value (LTV)
• Conversion rate
• Cart recovery rate
• Average Revenue Per User (ARPU)
• Net Revenue Retention (NRR)
• Customer satisfaction (CSAT) or Net Promoter Score (NPS)

Typical qualifications

Experience

• 4-8 years of experience in e-commerce, SaaS, digital commerce, or online retail.
• Experience managing commercial performance or digital growth initiatives.
• Proven success in driving revenue growth and improving customer experience.

Technical skills

• Experience with e-commerce platforms and digital ecosystems.
• Familiarity with CRM and marketing automation platforms.
• Strong understanding of analytics tools such as Google Analytics.
• Experience using BI tools such as Power BI or Tableau.

Business skills

• Commercial and strategic thinking.
• Project and stakeholder management.
• Budget ownership and performance management.
• Strong communication and leadership skills.
• Ability to balance strategic planning with hands-on execution.

Preferred knowledge

• SaaS business models and subscription metrics.
• Conversion rate optimization (CRO).
• Customer retention and lifecycle marketing.
• Email automation and personalization.
• E-commerce platforms such as Shopify, WooCommerce, or Magento.