Performance Marketing Manager

This freelance opportunity is ideal for a results-driven digital marketing specialist with a passion for live events. You will be responsible for developing and executing high-impact paid media strategies to maximize ticket sales for upcoming events. From campaign launch to event day, you will manage budgets, optimize spend, and ensure seamless tracking and reporting. The role requires a proactive marketer who thrives in fast-paced environments and can deliver measurable results across multiple platforms. Deliverables

• Develop and implement full-funnel paid media campaigns across Meta, Google, and TikTok to drive ticket sales.
• Manage and optimize budgets throughout the event lifecycle to achieve high ROAS and low CPA.
• Set up and maintain conversion tracking with platforms such as Eventbrite or Ticketmaster.
• Provide real-time pacing updates and actionable insights to support attendance targets.
• Analyze campaign performance and adjust strategies to maximize effectiveness.
• Collaborate with internal teams to align messaging and creative assets with campaign objectives.

Requirements

• Proven experience running paid advertising campaigns for live events, festivals, or tours.
• Expert knowledge of Meta Ads Manager and Google Ads; familiarity with TikTok Ads is a plus.
• Strong understanding of conversion tracking, attribution, and analytics tools.
• Ability to manage multiple campaigns simultaneously and adapt quickly to changing priorities.
• Excellent communication and reporting skills.
• Fully remote; must be available to work within tight timelines and deliver under pressure.

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