Digital Media Specialist (CRM & Analytics Focus)

Description GMB is currently seeking a Digital Media Specialist (CRM & Analytics Focus) to fill a role on our Creative Marketing Agency team. The purpose of this role is to develop, manage and implement performance-driven digital media strategies and media buying execution across multiple client accounts, with the added goal of strengthening client CRM integration and reporting frameworks. Why Work with Us? This is the part where most job descriptions jump into the responsibilities and requirements for the role being posted - and we'll get there shortly! But we like to start with the why instead of the what. Our purpose is helping build strong communities through educational opportunity. We focus on projects within the educational ecosystem, from Pre-K through Higher Education and spaces in our community that support lifelong learning. Our integrated team gets to work together on a wide range of project types – building design, performance engineering, communications campaigns, branding, enrollment marketing, financial analysis, projections and planning – and we're proud of the impact that our work has on the lives and trajectories of students across the United States. Will you join us? As a Digital Media Specialist With GMB You Will

• Develop and manage full-funnel paid media strategy and execution, along with SEO and GEO initiatives
• Plan and optimize campaigns across search, social, display and emerging platforms
• Connect paid media performance with CRM data
• Implement and troubleshoot conversion tracking and lead attribution
• Build dashboards and present performance insights and strategy to clients, including CRM reporting metrics
• Plan and manage audience segmentation, channel mix, budget allocation and performance optimization
• Collaborate with creative and web teams to guide messaging and landing page strategy
• Oversee tracking implementation and CRM alignment
• Drive measurable outcomes, including increased inquiries, improved CPL efficiency, and scalable pipeline growth aligned to client enrollment objectives.
• Pitch and present digital marketing and media buying strategy and recommendations to clients and internal teams, with the ability to explain the strategy behind the plan

What type of knowledge do I need to succeed in this role? More than a specific degree and exact number of years of experience, we’re most excited about what kind of knowledge you bring. For this role, we are seeking someone with developing knowledge who co-owns projects and owns pieces of larger projects with decreasing guidance. Some components that may help indicate you are at this knowledge milestone include more tangible items like:

• Bachelor's degree or equivalent experience
• 3–5 years digital media experience (5+ preferred)
• Experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Google Looker Studio and SEM Rush
• Experience integrating digital marketing data with CRM systems
• Budget management experience
• Multi-account management capability
• Client-facing presentation skills
• Understanding of CTV/OTT and emerging platforms

What might set you apart from other candidates?

• Higher education and enrollment marketing experience
• Experience improving reporting standards across accounts

We might be a great match for each other if you are:

• A self-starter with great time management who thrives in an environment with cross-discipline collaboration and team level decision making
• An individual who contributes beyond themselves, is motivated by their team's success and works hard to ensure it
• Someone who enjoys trying new ideas and constantly improving

What You Might Also Like To Know We're an employee-owned company. This means that 100% of the ownership at GMB is held by us as employees. Our creativity, skills, and expertise have a direct impact on our value and growth. Your role as a teammate will have a direct impact on the company's actions and result in a share in its profits. GMB doesn't operate within a hierarchical pyramid structure; instead we operate like a network of teams that come together around specific goals working toward our overarching purpose. We think this is a better way to work and help everyone reach their potential. Finally, at GMB we embrace a flexible workplace that empowers each person to decide where and how they work best. Our inclusive, people-first culture encourages teams to collaborate, communicate and find fulfillment personally and professionally, regardless of location or schedule.