Freelance Marketing – SaaS

This role is ideal for a digital marketing professional with a passion for scaling micro SaaS ventures. You will be responsible for executing a comprehensive pre-selling sprint, focusing on building and engaging audiences across Instagram, Twitter, and LinkedIn. The position requires a strategic approach to content creation, community engagement, and funnel automation, with the goal of driving conversions into trials or early access sign-ups. The work is fully remote and offers the opportunity to make a direct impact on the growth trajectory of multiple digital products. Deliverables

• Develop and implement a content calendar for Instagram, Twitter, and LinkedIn, ensuring consistent and engaging posts.
• Manage daily social media engagement to grow and nurture online communities.
• Execute cold outreach campaigns to targeted prospects across relevant platforms.
• Set up and automate lead generation funnels using tools such as Manychat, Zapier, and Calendly.
• Create, launch, and optimize Meta, Google, and LinkedIn ad campaigns with a focus on performance and conversion rates.
• Track, analyze, and report on campaign performance, making data-driven recommendations for improvement.
• Drive sign-ups for trials or early access, ensuring a seamless user journey from initial contact to conversion.

Requirements

• Proven experience in digital marketing, particularly within SaaS or tech-driven environments.
• Strong knowledge of social media management, content creation, and audience engagement strategies.
• Hands-on expertise with automation tools including Manychat, Zapier, and Calendly.
• Demonstrated ability to set up and manage paid ad campaigns on Meta, Google, and LinkedIn.
• Analytical mindset with the ability to interpret campaign data and optimize for results.
• Excellent written and verbal communication skills.
• Self-motivated, organized, and able to work independently in a remote setting.
• Availability to start immediately and commit to a part-time, contract-based engagement.

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