Email & SMS Account Manager

Position Summary

Indoor Golf Outlet (IGO) is seeking an Email & SMS Account Manager to own and optimize our Klaviyo-driven email and SMS marketing programs. This role is responsible for strategy, campaign execution, and performance tracking, while working closely with internal designers/copywriters to ensure all campaigns are consumer-first, error-free, and aligned with the IGO brand voice. This is a strategic + operational role. The Account Manager makes sure campaigns are structured, accurate, and effective, while managing the flow of work between IGO leadership and creative execution.

Primary ResponsibilitiesCampaign & Flow Management

• Manage Indoor Golf Outlet’s email and SMS accounts via Klaviyo.
• Structure and optimize standardized multi-email flows (post-purchase, abandoned cart, re-engagement, upsells).
• Plan and oversee promotional campaigns (seasonal sales, supplier promos, weekly emails).
• Ensure consistency of campaign tone, accuracy of pricing/promotions, and consumer-first messaging.

Project Coordination

• Serve as liaison between IGO leadership and the internal email/SMS designer (or agency).
• Translate supplier promotions and company initiatives into clear creative briefs.
• Ensure timely execution of campaigns, balancing speed with accuracy.

Strategy & Optimization

• Monitor campaign performance metrics (open rates, CTR, conversions, revenue).
• Recommend improvements and A/B testing strategies for subject lines, copy, and send times.
• Keep up-to-date with best practices in e-commerce email/SMS marketing.

Quality Assurance

• Triple-check campaign accuracy: product names, SKUs, discounts, dates, and links.
• Ensure campaigns align with Shopify backend (pricing, availability, inventory).

Qualifications & Skills

• Interest or prior experience in the golf industry
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Proven experience in an Email & SMS Account Manager or equivalent role.
• Proficiency with Klaviyo and Shopify.
• Familiarity with Figma and tools like Alia (or similar project management/QA tools).
• Strong copywriting and editing skills in English (first language required).
• Excellent problem-solving and decision-making abilities.
• Strong organizational skills; able to manage multiple campaigns at once.
• Effective communicator with leadership, designers, and external partners.
• Self-starter who can work independently and as part of a team.

Success in This Role Looks Like:

• Smooth execution of all IGO email/SMS campaigns, with no missed deadlines or errors.
• Campaigns that reflect a consumer-first, aspirational tone that matches IGO’s brand standards.
• Performance improvements in open rates, CTR, and conversions.
• Clear coordination between CEO, internal designers, and external partners.