Freelance Marketing – CRO Specialist

This role focuses on optimizing digital funnels and driving conversion rate improvements for a new project. The position is part-time and fully remote, ideal for a specialist with a strong background in conversion rate optimization (CRO). The successful candidate will analyze user journeys, identify bottlenecks, and implement data-driven strategies to maximize conversion rates. You will collaborate with project stakeholders to deliver measurable improvements and ensure the project achieves its performance goals. Deliverables

• Conduct comprehensive audits of existing funnels to identify areas for improvement
• Develop and implement A/B and multivariate testing strategies
• Analyze user behavior data to inform optimization tactics
• Create and present actionable reports on CRO performance and recommendations
• Collaborate with design, content, and development teams to execute optimization initiatives
• Monitor and report on key conversion metrics, providing ongoing insights

Requirements

• Proven experience in funnel and conversion rate optimization for digital projects
• Strong analytical skills with proficiency in CRO tools (e.g., Google Optimize, Optimizely, Hotjar)
• Solid understanding of user experience (UX) and digital marketing principles
• Ability to interpret data and translate findings into actionable strategies
• Excellent communication and collaboration skills
• Experience working remotely and managing part-time contract deliverables
• Availability to start promptly and commit to project timelines

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