Campaign Manager

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Role Overview

Drive end-to-end planning, execution, and optimization of integrated marketing campaigns for Hybrid IT. This role requires strong coordination across central, regional, and partner teams, hands-on campaign management skills, and the ability to develop content, manage budgets, and ensure pipeline impact through multi-channel execution (LinkedIn, Reddit, social selling, and regional activities). The candidate acts as a central orchestrator connecting strategy, execution, agencies, partners, and field teams. As complementation of campaign skills, a solid understanding of B2B data center business is required to develop sufficient Hybrid IT storylines incorporating the sufficient portfolio offerings.

Key Responsibilities1. Integrated Campaign Planning & Execution

• Lead the development and execution of marketing campaigns, including story creation, messaging frameworks, asset planning, and rollout coordination.
• Manage and execute paid media campaigns across different social media platforms—from content shaping to launch, optimization, and performance tracking.
• Oversee the execution of the social selling program, including onboarding processes, content planning, campaign setup, and transition from engagement to lead-generation stages.
• Ensure alignment and smooth execution across multiple stakeholder groups, including CoE teams, agencies, alliance partners (Intel, SUSE, NetApp etc), and country marketing teams.

2. Hybrid IT Content Development & Asset Management

• IT knowledge especially in the Hybrid IT area as a proper understanding of the topic as well as the market is integral for creating compelling Hybrid IT storylines.
• Own the creation and delivery of campaign assets across sprints, including solution messaging, blogs, webpages, and supporting thought leadership content.
• Coordinate cross-functional and agency teams to ensure timely development of assets.
• Contribute to the development of training materials and support sales enablement activities
• Make campaign and solution assets available on internal and external platforms

3. Campaign Analytics & Optimization

• Monitor paid and organic campaign performance (reach, impressions, clicks, leads), identify optimization opportunities, and share insights with leadership and regional teams.
• Leverage analytics to refine targeting, improve ROI, and maximize conversion-to-pipeline across LinkedIn, Reddit, and social selling platforms.

4. Regional Enablement & Support

• Guide regional teams in planning, structuring, and executing local marketing activities that align with the central campaign direction.
• Provide consistent enablement, documentation, and follow-up to ensure countries upload and nurture leads within Salesforce campaigns.
• Adapt campaign structures to varying country requirements and continuously support execution readiness.

5. Budget Management & Governance

• Manage end-to-end budget planning, approvals, and reconciliation processes across different partner funding frameworks.
• Track regional and central budgets, ensuring transparency, compliance, and timely completion of refunding and cross-charging processes.
• Ensure financial documentation and rigor needed for Intel budget settlement and future funding approvals.

Core Skills

• Strong experience in integrated B2B campaign management.
• Solid understanding of B2B data center business.
• Ability to work with global agencies on content, creatives and campaign execution.
• Structured project management across multiple workstreams and stakeholders.
• High proficiency in lead management workflows, including Salesforce processes.

Soft Skills

• Excellent cross-team collaboration and stakeholder alignment.
• Strong communication, documentation, and planning abilities.
• Problem-solving skills in complex, multi-partner environments.
• Resilience and ownership in fast-moving, multi-sprint programs.

We are committed to equality of opportunity for all and to offer:

• Employment directly with Fujitsu - Permanent Contract
• Possibility to work remotely
• Work life balance and 25 annual leave days
• Life insurance and Private health insurance extensive to children for free and since the first day of employment
• International career in a dynamic and enthusiastic environment
• Training and internal career progression plan upon hiring
• Several discounts available with our partners
• The chance to get involved in our Social Responsibility program and participate in several initiatives with focus on well-being, diversity and inclusion, environment and our community
• ... And much more!

At Fujitsu, we are committed to an inclusive recruitment process that values the diverse backgrounds and experiences of all applicants. We believe that hiring people from a wide variety of backgrounds makes us stronger, not because it's the right thing to do, but because it allows us to draw on a wider range of perspectives and life experiences.