Digital Marketing Specialist (Part-Time)

Join a dynamic hospitality brand seeking a digital marketing specialist to manage and optimize Google Ads campaigns for a premium hotel business. This part-time, remote contract role focuses on increasing direct bookings and elevating brand visibility in a competitive market. The ideal candidate will leverage their expertise in digital advertising to develop, implement, and refine strategies that align with the business’s objectives, ensuring measurable growth and a strong return on investment. Deliverables

• Develop, launch, and manage Google Ads campaigns tailored to the hotel sector
• Conduct keyword research and audience targeting to maximize campaign effectiveness
• Monitor, analyze, and report on campaign performance, providing actionable insights
• Optimize ad copy, landing pages, and bidding strategies to improve conversion rates
• Collaborate with internal stakeholders to align campaigns with broader marketing goals
• Stay updated on industry trends and Google Ads best practices relevant to hospitality

Requirements

• Proven experience managing Google Ads campaigns, preferably within the hospitality or hotel industry
• Strong understanding of digital marketing principles and performance metrics
• Proficiency with Google Ads, Google Analytics, and related advertising platforms
• Ability to analyze data and translate insights into actionable strategies
• Excellent communication and organizational skills
• Self-motivated, detail-oriented, and able to work independently in a remote setting
• Availability for part-time contract work

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