Digital Marketing Manager

You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.

This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.

What you'll do:

• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
• Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
• Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
• Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
• Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
• Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
• Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
• Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
• Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

You are a perfect fit, if you have:

• 3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
• Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
• HubSpot CMS expertise — modules, templates, HubL, theme tokens
• Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
• Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
• GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
• SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
• Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work
• Strong English communication, written and verbal

Nice-to-haves:

• CRO instincts on landing pages and conversion paths
• Familiarity with Looker Studio dashboards in a marketing context
• Experience with paid advertising (Google ads, LinkedIn)
• Hospitality tech experience

About you:

• You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship
• You execute independently and don't need micromanagement
• You communicate clearly across functions — sales, marketing, product
• You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects

And most importantly, what's in it for you:

• Competitive salary
• Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role
• A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them
• Real ownership: this role defines TrustYou's organic visibility for the next three years

About TrustYou

TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 120 professionals working remotely across the globe, we help companies grow by achieving customer excellence.

Our product suite includes:

• Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences.
• Customer Data Platform (CDP): AI-powered data management for more direct bookings.
• AI Agents: Intelligent, 24/7 agents that boost productivity and optimize conversions.