About the Role
This is not a traditional digital marketing manager role. We're hiring someone to own and run our digital demand engine directly, including paid campaigns, lifecycle/demand generation, and organic visibility (SEO and AEO), rather than oversee it from a distance. You'll report to the VP of Marketing and partner closely with sales, product, and outside vendors/agencies as needed.
The ideal candidate thrives at the intersection of strategy, execution, and AI-enabled productivity. You'll be expected to use tools like ChatGPT, Claude, and emerging AI-native marketing platforms as a core part of how you plan, create, and optimize, not as an occasional shortcut.
What You'll Do
Paid & Campaign Management
- Plan, launch, and optimize paid campaigns across search, social, and other digital channels.
- Own campaign budgets and report on CAC, ROAS, and pipeline contribution.
- Continuously test creative, targeting, and landing pages to improve performance.
Demand Generation & Lifecycle
- Build and manage multi-channel demand gen programs that drive pipeline, from top-of-funnel through conversion.
- Own email/nurture flows and lifecycle campaigns in partnership with marketing automation tools.
- Work with sales to align campaigns with pipeline targets and follow-up processes.
SEO & AEO
- Own our organic search strategy: technical SEO, on-page optimization, and content strategy.
- Build our approach to answer-engine optimization (AEO), ensuring we show up well in AI-powered search and assistants.
- Track rankings, organic traffic, and share of voice, and report on what's moving the needle.
AI & Marketing Operations
- Act as the AI champion for our marketing function, using tools like ChatGPT, Claude, and AI-native SEO/content/ad platforms as a default part of research, content creation, campaign optimization, and reporting.
- Build and maintain a personal library of prompts, workflows, and templates that speed up campaign planning and execution, and share what works.
- Evaluate and pilot new AI tools, recommending ones that make our marketing function faster and more effective.
- Manage a small set of freelance/agency vendors for specialized work (e.g., design, paid media support).
What You Bring
- 3–6 years of digital marketing experience, ideally in B2B SaaS or another tech environment.
- Hands-on experience running paid campaigns (Google Ads, LinkedIn, Meta, or similar) and owning results.
- Working knowledge of SEO fundamentals; curiosity about (or early experience with) AEO/GEO as a discipline.
- Demonstrated, genuine fluency using AI tools in your marketing work: you can speak specifically to how AI shows up in your process, not just that you've tried ChatGPT.
- Comfort with marketing analytics (GA4, HubSpot/Marketo or similar CRM/automation platform).
- Strong written communication and the ability to work independently; this role has no direct reports today.
- Experience briefing and managing freelancers or agencies is a plus.
Why Join Trustifi
- We're a disruptive player in a crowded space, already trusted by thousands of customers, with a real shot at becoming the dominant email security platform for MSPs and the types of clients that they serve.
- We recently closed our Series A and we're in a growth phase. We have ambitious revenue and retention goals, and Customer Success will be instrumental in getting there.
- Our retention numbers back it up
- Remote-first and lean (about 30 people). We lead with context, value output over hours, and expect everyone to genuinely care about the customer.
This job is fully remote within the U.S. Full-time. No Visa sponsorships at this time. Actual compensation will be determined based on several factors, including skills, experience, qualifications, and geographic location. Base salary range $90,000 - $125,000.
