SOCIAL & CONTENT LEAD

CONTEXT

Transform has strong momentum.

The product connects.

The audience responds.

The brand resonates.

What’s needed now is not more content.

It’s better content.

Content needs to feel real.

It needs to connect.

It needs to reflect the audience properly.

It needs to carry the personality of the brand.

This role exists to make that happen.

THE NATURE OF THIS ROLE

This is a creation role.

Not coordination.

Not scheduling.

Creation.

At Transform, content is not filler.

It is one of the primary drivers of growth.

You will:

• Develop content concepts
• Shoot and edit content
• Produce content consistently
• Bring the brand to life visually

HOW THIS ROLE OPERATES

You will work closely with the founder.

Ideas will move quickly.

Your role is to:

• Turn ideas into content
• Maintain consistency
• Ensure output matches the brand

You are responsible for making content real.

KEY PILLARSContent that connects

Content feels natural, relatable, and aligned to the audience.

Consistent output

Content is produced regularly without sacrificing quality.

Brand clarity

The tone, feel, and personality of Transform is clear across content.

CORE RESPONSIBILITIES

• Develop and execute content ideas
• Shoot and edit video content
• Create UGC-style and native content
• Produce content for Instagram, TikTok, and ads
• Maintain consistency in brand tone and style
• Identify trends and adapt them appropriately

HOW YOU WORK

You work with a high level of autonomy.

You don’t wait for direction, you understand the brand, the audience, and what will resonate, and you create accordingly.

You use tools (including AI) to move faster — but you understand content only works when it feels human.

You bring your own judgement, taste, and timing to what you create.

You care about how it lands, not just that it gets posted.

Because content isn’t generated. It connects through tone, timing, and execution.

EXPERIENCE & CAPABILITY

• Experience creating content (not just managing it)
• Strong video editing and shooting capability
• Understanding of social platforms and trends
• Ability to execute consistently
• Strong sense of taste and judgement

THE PERSON

You create.

You don’t wait.

You see content and instinctively know how it could be better.

You take ownership of output and care about how it performs.

WHAT SUCCESS LOOKS LIKE

• Content feels more real and engaging
• Output increases in consistency and quality
• Brand personality becomes stronger
• Content drives growth

“Remote role — must be based in AU, NZ or APAC time zones (AU working hours)”