Parse Biosciences, a QIAGEN company, is a leading global life sciences organization headquartered in Seattle, Washington. The company specializes in developing and commercializing innovative single-cell sequencing technologies and related products that are instrumental in advancing biomedical research. Parse's product portfolio includes the Evercode™ Whole Transcriptome, Evercode™ TCR, Gene Capture, and advanced software solutions, all designed to support researchers in gaining deeper insights into cellular functions and disease mechanisms. With its origins rooted in technology developed at the University of Washington, Parse operates a state-of-the-art 34,000-square-foot headquarters and laboratory facility located in Seattle’s vibrant South Lake Union district. The company's mission is to empower scientists worldwide with cutting-edge tools that enable breakthroughs in health and disease understanding, fostering innovation across the life sciences industry.
About The Role
The Associate Digital Marketing Manager at Parse Biosciences will play a pivotal role in supporting and executing the company's digital marketing strategies across various channels. This position is ideal for a motivated individual eager to contribute to brand awareness, audience engagement, and demand generation initiatives within a fast-paced, innovative environment. The successful candidate will collaborate closely with marketing, product, communications, and sales teams to develop compelling digital campaigns, optimize online content, and analyze performance metrics. This role offers an excellent opportunity for a proactive professional to enhance their expertise in digital marketing, leveraging data-driven insights to refine strategies and maximize campaign effectiveness. The position is primarily remote, requiring a reliable internet connection and a dedicated workspace, with regular virtual interactions with team members through Zoom, email, and instant messaging.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Life Sciences, Computer Science, or a related field, or equivalent relevant experience.
- 1-3 years of relevant experience in digital marketing, marketing operations, demand generation, web marketing, or a related area.
- Experience with digital marketing and analytics platforms such as HubSpot, Google Analytics, Google Ads, or similar tools.
- Familiarity with email marketing, website content management, social media, paid digital advertising, and SEO.
- Strong analytical skills with an interest in leveraging data to improve marketing performance.
- Excellent written and verbal communication skills.
- Strong organizational skills and meticulous attention to detail, capable of managing multiple projects simultaneously.
- Proactive, collaborative mindset with the ability to work effectively across cross-functional teams.
- Interest in learning new digital marketing tools, technologies, and trends.
- Experience in life sciences, biotechnology, healthcare, or related technical industries is preferred but not mandatory.
- Support the planning, execution, and ongoing optimization of digital marketing campaigns across channels including email, social media, paid advertising, and website content.
- Coordinate digital campaign activities and timelines with marketing and cross-functional teams to ensure seamless execution.
- Build and manage email marketing campaigns, including audience segmentation, testing, deployment, and performance analysis.
- Assist in website updates and optimization efforts to enhance user experience, engagement, and conversion rates.
- Create, edit, and maintain digital content and copy aligned with Parse Biosciences’ brand voice and messaging standards.
- Support organic and paid social media initiatives, including content scheduling, community engagement, and performance monitoring.
- Contribute to paid digital advertising campaigns such as search, social, and display ads.
- Monitor and analyze digital marketing performance metrics, providing insights and recommendations for campaign improvements.
- Implement and support SEO strategies to improve organic search visibility and performance.
- Collaborate with Product Marketing, Design, Communications, Sales, and other teams to develop integrated marketing campaigns and initiatives.
- Maintain accurate records of campaign data, website analytics, and marketing activities within relevant platforms and systems.
- Stay informed on the latest digital marketing trends, tools, and best practices to identify testing opportunities and innovative approaches.
- Assist with additional digital marketing projects as the company grows and evolves.
- Comprehensive medical, dental, vision, and prescription drug coverage starting from the first day of employment, with Parse covering 90% of premiums for employees and 60% for dependents.
- 401(k) retirement plan with immediate eligibility.
- Basic life insurance, short-term, and long-term disability coverage fully paid by Parse.
- Flexible Spending Account (FSA) options for medical, dependent care, and commuter expenses.
- Transportation program available for Seattle-based employees.
- 12 paid holidays annually along with a winter holiday break.
- Generous paid time off policy to support work-life balance.
- Ongoing professional development opportunities and a collaborative work environment.
Parse Biosciences is committed to fostering an inclusive and diverse workplace. We are proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, disability, or any other legally protected status. We do not utilize artificial intelligence or automated systems for screening applications; every application is reviewed thoughtfully by our hiring team to ensure fairness and equity in our hiring process.
