# Digital Marketing Specialist
## About the Role
Simply the Best Digital, a division of Good Press Publishing, is a full-service digital marketing agency specializing in SEO, website design, PPC, Google My Business, and social media advertising. The agency supports businesses through targeted digital marketing strategies, backed by Good Press Publishing’s experience dating to 1999.
This is a full-time remote role for a Digital Marketing Specialist responsible for executing and optimizing digital marketing campaigns, managing social media platforms, analyzing web data, and implementing online marketing strategies. The role involves collaborating with internal teams, monitoring campaign performance, supporting client goals, and identifying new opportunities for digital engagement.
## Key Responsibilities
### Paid Advertising
* Build, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
* Manage paid social campaigns on Meta, including Facebook and Instagram.
* Conduct keyword research and audience targeting.
* Perform A/B testing and bid optimization.
* Monitor budgets, ROAS, CPL, CPA, and conversion performance.
### SEO
* Support content strategy through keyword research and search intent analysis.
* Monitor search rankings, website traffic, and technical SEO health.
* Collaborate with content and web teams to improve organic search performance.
### Reporting & Client Communication
* Create and present monthly performance reports for paid advertising and SEO.
* Translate marketing data into clear, actionable insights for clients.
* Track KPIs across Google Ads, GA4, Google Search Console, and SEO tools.
* Provide recommendations and next steps based on performance trends.
* Collaborate with internal teams to enhance brand presence and align campaigns with client goals.
* Stay current with digital marketing industry trends and identify new opportunities for digital engagement.
## Required Qualifications
* 3+ years of experience in Paid Ads, including Google Ads and Meta Ads, and SEO.
* Experience in Social Media Marketing.
* Solid understanding of SEO best practices and ranking factors.
* Comfortable managing multiple accounts and priorities.
* Ability to analyze performance data and provide actionable insights.
* Highly analytical and detail-oriented approach.
* Strong written and verbal communication skills.
* Creativity and a results-driven mindset.
* Bachelor’s degree in Marketing, Communications, or a related field.
* Ability to commute to the Boca Raton office when required.
## Preferred Qualifications
* Experience working in a digital marketing agency setting.
* LinkedIn Ads experience.
## Skills & Competencies
* Digital marketing
* Google Ads
* Meta Ads
* Paid social advertising
* PPC
* SEO
* Social media marketing
* Keyword research
* Search intent
* Audience targeting
* A/B testing
* Bid optimization
* Campaign optimization
* ROAS, CPL, and CPA analysis
* Conversion tracking and performance analysis
* GA4
* Google Search Console
* SEO reporting
* Client communication
* Data analysis
* Analytical thinking
* Attention to detail
* Creativity
* Results-driven execution
* Account and priority management
## Education & Experience
**Education:**
* Bachelor’s degree in Marketing, Communications, or a related field.
**Experience:**
* 3+ years of experience in Paid Ads, including Google Ads and Meta Ads, and SEO.
* Experience in Social Media Marketing.
* Agency experience is preferred.
## Work Arrangement & Schedule
* **Location:** Boca Raton, FL, US
* **Work Arrangement:** Remote
* **Employment Type:** Full-time
* **Office Requirement:** The original description states the role is remote but also requires the ability to commute to the Boca Raton office. Candidates should be able to commute to the office when required.
* **Weekly Hours:** Not specified in the original job description.
* **Schedule Flexibility:** Not specified in the original job description.
* **Weekend Requirements:** Not specified in the original job description.
## Compensation & Benefits
* **Compensation:** USD; specific salary or pay range is not provided in the original job description.
* **Benefits:** Not specified in the original job description.
## Compliance / Additional Information
* **Employer:** Simply the Best Digital, a division of Good Press Publishing
* **Posted:** September 18, 2026
