WHAT YOU'LL DO
Media execution (about 70% of the role)
- Plan, build, launch, and manage campaigns across paid search, paid social, programmatic display, streaming audio and video, and CTV
- Own daily optimization of bids, budgets, audiences, keywords, and creative rotation to hit client goals
- Run structured testing on audiences, creative, landing pages, and bidding strategies, and turn results into action
- Manage budget pacing and flag risks or opportunities
- Stay current on platform changes, healthcare advertising policies, and new channel opportunities
Client and account work (about 30% of the role)
- Present campaign performance to clients on regular calls, translating data into clear insights and recommendations
- Manage monthly reporting and dashboards that connect media results to business outcomes such as leads, enrollments, and patient volume
- Partner with Traktion leadership on account strategy, media plans, and proposals for new and existing clients
- Be a responsive, reliable point of contact on media questions for client teams
WHAT YOU BRING
Required
- 5–7 years of hands-on paid digital media execution, ideally at an agency or managing multiple clients at once
- Deep experience in Google Ads and Meta Ads Manager, plus working experience with programmatic, display, streaming, and CTV platforms
- Demonstrated experience working directly with clients on performance, analysis, and recommendations
- Strong analytical skills, including confidence with the Google and Meta ad platforms, including reporting, and spreadsheets
- Clear written and verbal communication, and the ability to explain results to non-marketers
- Self-directed and organized, comfortable owning work in a fully remote environment
Nice to have
- Healthcare, senior care, or other regulated-industry advertising experience
- Experience with lead generation, CRM integrations, and offline conversion tracking
- Familiarity with privacy-conscious tracking and healthcare ad policies
- Google Ads or Meta certifications
Location: Atlanta-area candidates preferred for occasional in-person team meetings, but we welcome any applicants located (and authorized to work in) the U.S.